Lexar Media (NASDAQ:LEXR)
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From Jun 2019 to Jun 2024
Lexar Media, Inc. (Nasdaq:LEXR), a world leader in
advanced digital media technologies today announced several
applications developed for the ActiveMemory(TM) System (AMS), the
company's innovative digital photography workflow technology. New and
improved professional photo-imaging applications now supporting
ActiveMemory, including Photo Mechanic(TM) by Camera Bits, Corel(R)
Paint Shop Pro(TM) X, and ProShooters Digital Pro 4(TM), will be
demonstrated at the Photo Marketing Association International Show
(PMA). Lexar is also introducing Lexar Smart Download, an innovative
image acquisition plug-in enabling Adobe(R) Creative Suite 2 (CS2)
customers to download images and take advantage of the AMS workflow
when using the Adobe Bridge Image Browser.
"We are thrilled to announce these applications from
industry-leading companies as their support really validates the many
potential benefits our ActiveMemory technology offers photographers,"
said John Omvik, director of professional product marketing, Lexar.
"The growing community of professional and prosumer digital
photographers who rely on these applications will now be able to
capitalize on time-saving benefits provided by Lexar's ActiveMemory
System."
Each of the new applications supporting AMS serve photographers at
different points of the digital imaging process as each software
developer is tailoring the technology to address the needs of their
customers:
Photo Mechanic, by Camera Bits, was the first commercial
application to support AMS and helped to define the AMS interface. In
its implementation, users can store all of their "Ingest" or download
preferences as well as IPTC captioning and copyright information in
the AMS space on the user's flash memory card, saving valuable time
for the photographer.
Corel(R) Paint Shop Pro X(TM) uses AMS to store scripts that can
be run by the application to automate different types of batch image
processing operations during the download process.
Digital Pro 4 by ProShooters now supports concurrent downloads
from multiple readers and uses AMS to automatically launch the "Load
Card Wizard" and apply user defined captions and copyright information
to images as they are being downloaded into the application.
The Lexar Smart Download plug-in for Adobe Bridge brings AMS
directly to the Adobe Creative Suite 2 workflow. This plug-in takes
the users IPTC Metadata and appends it to images as they are being
downloaded into the Adobe Bridge, making the task of organizing and
captioning large numbers of images for future reference more
manageable.
In addition to new applications, Lexar is also expanding its
memory card offering with the addition of AMS on Secure Digital (SD)
flash memory cards. AMS-enabled SD cards will be compatible with
SD-enabled consumer electronic devices.
Lexar provides a royalty free license for any software or hardware
developer interested in adding support for AMS in their products. A
complete SDK is available on request. Interested developers should
contact Lexar at www.lexar.com/activememory.
Lexar will demonstrate the AMS applications along with its full
line of professional photography products at PMA in booth #4140.
About Lexar Media, Inc.
Lexar is a leading marketer and manufacturer of NAND flash memory
products including memory cards, USB flash drives, card readers and
ATA controller technology for the digital photography, consumer
electronics, industrial and communications markets. The company holds
over 94 issued or allowed controller and system patents, and licenses
its technology to companies including Olympus Corporation, Samsung
Electronics Co., Ltd., SanDisk Corporation and Sony Corporation. Lexar
sells its memory cards worldwide and through an exclusive agreement,
also sells memory cards under the Kodak brand. Headquartered in
Fremont, California, Lexar has operations in countries around the
world. More information is available at www.lexar.com.
Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements, which are
subject to the safe harbor provisions of the Private Litigation Reform
Act of 1995. These statements include statements related to the
digital photography market, the benefits and availability of, and
consumer demand for, Lexar's products, including ActiveMemory
technology, and the growth opportunities available to Lexar. These
forward-looking statements involve risks and uncertainties that could
cause our actual results to differ materially from those anticipated
by these forward-looking statements. These risks include that the
growth and success of our business depends on our ability to achieve
and maintain technology leadership, and develop, sell and market
products that are commercially accepted. Readers should also refer to
the risk factors described in our filings with the SEC, including our
most recently filed Form 10-K and Form 10-Q. We assume no obligation
to update the information in this release.
Lexar, ActiveMemory and the Lexar logo are trademarks of Lexar
Media, Inc. Photo Mechanic is a trademark of Camera Bits. All other
brand or product names are trademarks or registered trademarks of
their respective holders.