Lexar to Debut a Secure Enterprise Class Personal Storage Device; SAFE PSD S1100 Debuts with Embedded Device Access Control and

Lexar Media, Inc. (NASDAQ:LEXR), a world leader in
advanced digital media technologies, today announced the introduction
of its first enterprise-class USB Personal Storage Device, the SAFE
PSD S1100 with a multi-layered security architecture. Two major
components of the S1100's security architecture are Lexar's PSD-Lock
technology, an embedded device access control technology that enables
USB device locking, and onboard 256-bit "on-the-fly" AES hardware
encryption. The S1100 Personal Storage Device (PSD) is developed for
enterprises and government agencies that want their employees to be
able to store and access data on PSDs, but also want to make sure that
data is kept secure and private in case of device loss or theft.
   Joseph Unsworth, Principal Analyst at Gartner, commented on the
importance of the Lexar product introduction, noting: "Traditional USB
flash drives, portable devices, and other removable media can leave
enterprises vulnerable to malicious software, viruses and data theft,
a situation that has resulted in many companies resisting the category
altogether. In fact, out of the more than 51.7 million USB flash
drives that shipped in 2004, 68 percent of them were purchased through
the consumer channel(1). Corporations, government agencies and other
enterprises have a clear desire for secure USB flash drives that
include authentication, encryption, and enterprise manageability
features."
   Lexar's SAFE PSD S1100 seamlessly integrates with Microsoft
Windows, providing a simple user experience. Lexar's PSD-Lock
technology requires end-users to enter a preset passphrase to "unlock"
the device in order to access data. Onboard 256-bit AES encryption
automatically encrypts device contents, including the passphrase,
encryption keys, device firmware and user data. Each S1100 also
supports a unique serial number as defined by the USB Implementers
Forum (USB-IF) that can be used for asset management purposes within
an enterprise. In addition, Lexar's SAFE PSD S1100 is designed to work
with SecureWave's Sanctuary Device Control (sold separately), a
centrally managed device access control and policy enforcement
solution.
   Lexar has recently partnered with SecureWave to meet the demands
of today's enterprises for comprehensive end-to-end management of
personal storage devices, including the SAFE PSD S1100. Lexar's SAFE
PSD S1100, in conjunction with SecureWave's Sanctuary Device Control,
will enable enterprises to set policies that discover, monitor,
control and audit all device usage. Sanctuary policies, in conjunction
with the S1100's onboard AES encryption features, will enable
organizations to significantly reduce the risk associated with the use
of removable mass storage devices within the enterprise.
   "Our vision was to create a PSD that would meet enterprise
requirements in the areas of security, device manageability and access
control," said Farshid Tabrizi, GM of Enterprise and OEM Products at
Lexar. "We understand that by providing enterprises with PSDs designed
with embedded device access control and hardware encryption based on
industry standards, we not only address concerns about data loss or
theft but we also aid enterprises with regulatory compliance issues
regarding SOX and GLBA, in addition to satisfying an enterprise's need
to centrally manage PSDs."
   Lexar SAFE PSD S1100 solutions will be available at the end of Q2
in capacities up to 2GB. For more information please visit
www.lexar.com/enterprise.

   (1) "Market Share: Removable Solid-State Storage Devices,
Worldwide, 2004 - July 2005"

   About Lexar Media, Inc.

   Lexar is a leading marketer and manufacturer of NAND flash memory
products including memory cards, USB flash drives, card readers and
ATA controller technology for the digital photography, consumer
electronics, industrial and communications markets. The company holds
over 98 issued or allowed controller and system patents, and licenses
its technology to companies including Olympus Corporation, Samsung
Electronics Co., Ltd., SanDisk Corporation and Sony Corporation. Lexar
sells its memory cards worldwide and through an exclusive agreement,
also sells memory cards under the Kodak brand. Headquartered in
Fremont, California, Lexar has operations in countries around the
world.

   Cautionary Note Regarding Forward-Looking Statements

   This release contains forward-looking statements, which are
subject to the safe harbor provisions of the Private Litigation Reform
Act of 1995. These statements include statements related to the USB
flash drive market, the benefits and availability of, and consumer
demand for, Lexar's products, including the SAFE PSD S1100, and the
growth opportunities available to Lexar. These forward-looking
statements involve risks and uncertainties that could cause Lexar's
actual results to differ materially from those anticipated by these
forward-looking statements. These risks include the possibility that
the market for the SAFE PSD S1100 may not develop as expected or that
development of this product may not proceed as planned; that the
growth and success of Lexar's business depends on its ability to
achieve and maintain technology leadership, and develop, sell and
market products that are commercially accepted; and that security
technology by its nature is capable of circumvention such that Lexar
cannot guarantee data will be 100% secure from unauthorized access,
alteration or destruction. Readers should also refer to the risk
factors described in Lexar's filings with the SEC, including its most
recently filed Form 10-K and Form 10-Q. Lexar assumes no obligation to
update the information in this release.

   Lexar and the Lexar logo are trademarks of Lexar Media, Inc. All
other brand or product names are trademarks or registered trademarks
of their respective holders.