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LEXR Lexar Media (MM)

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Share Name Share Symbol Market Type
Lexar Media (MM) NASDAQ:LEXR NASDAQ Common Stock
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Lexar LockTight Available in New Formats and Additional Languages

27/02/2006 2:00pm

Business Wire


Lexar Media (NASDAQ:LEXR)
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Lexar Media, Inc. (Nasdaq:LEXR), a world leader in advanced digital media technologies, today announced that its unique LockTight(TM) system is being localized and will be available to a greater number of security-conscious photographers worldwide. The LockTight System, on display this week at the Photo Marketing Association International Show (PMA), is a valuable tool for photographers in fields such as forensic photography, scientific research, military, law enforcement and mass media. The LockTight System will also be available in the popular Secure Digital (SD) format, and due to worldwide interest, is being localized in French, German, Japanese and Spanish. "Our goal is to continue to make it easy to incorporate card-level security into the professional workflow of photographers using the industry leading formats, secure digital and compact flash, anywhere in the world," said John Omvik, director of professional product marketing, Lexar. "Like many law enforcement agencies working with the LockTight system, photographers in other vertical markets can incorporate it into their working process to experience the valuable peace of mind in knowing that their stored images and information are safe." "Using LockTight, police departments can easily and effectively protect the integrity of a crime scene," said David Spraggs, product review editor for Police Magazine, who recently conducted a comprehensive review on Lexar LockTight that was published in the January 2006 edition of the magazine. "The locking and unlocking feature is easily understood -- and furthermore can be easily implemented -- by law enforcement professionals who need to preserve a chain of evidence. Working in conjunction with a LockTight-compatible digital camera, Lexar LockTight helps law enforcement professionals accomplish their tasks by improving the working process," he added. When used in conjunction with a camera that supports the system, LockTight flash memory cards employ a unique functionality to protect data, and as a result, LockTight cards are always "locked." A computer or camera cannot read or write data to/from a LockTight card until a critical authorized authentication process takes place between the LockTight card and the host computer or host camera. This authentication process employs 160-bit HMAC SHA-1 hash algorithm. Beyond security, Lexar LockTight CompactFlash and Secure Digital flash memory cards deliver professional-level performance that includes a minimum sustained write speed capability of 80X and 120X, respectively, enough to take advantage of a digital SLR's burst mode shooting feature. (Lexar defines "X" within its speed-rating system as equivalent to a minimum write speed capability of 150 kilobytes per second). Lexar LockTight allows photographers to maximize all of the popular high-performance features incorporated into their digital SLR camera, but adds security functionality to the photographer's working process. Lexar Professional LockTight CompactFlash cards are currently available in capacities of 512MB and 2GB. Lexar will display the LockTight System along with its full line of professional photography products at PMA in booth #4140. About Lexar Media, Inc. Lexar is a leading marketer and manufacturer of NAND flash memory products including memory cards, USB flash drives, card readers and ATA controller technology for the digital photography, consumer electronics, industrial and communications markets. The company holds over 94 issued or allowed controller and system patents, and licenses its technology to companies including Olympus Corporation, Samsung Electronics Co., Ltd., SanDisk Corporation and Sony Corporation. Lexar sells its memory cards worldwide and through an exclusive agreement, also sells memory cards under the Kodak brand. Headquartered in Fremont, California, Lexar has operations in countries around the world. More information is available at www.lexar.com. Cautionary Note Regarding Forward-Looking Statements This release contains forward-looking statements, which are subject to the safe harbor provisions of the Private Litigation Reform Act of 1995. These statements include statements related to the digital photography market, the benefits and availability of, and consumer demand for, Lexar's products, including LockTight flash memory cards, and the growth opportunities available to Lexar. These forward-looking statements involve risks and uncertainties that could cause our actual results to differ materially from those anticipated by these forward-looking statements. These risks include that the growth and success of our business depends on our ability to achieve and maintain technology leadership, and develop, sell and market products that are commercially accepted; and that security technology by its nature is capable of circumvention such that we cannot guarantee data will be 100% secure from unauthorized access, alteration or destruction. Readers should also refer to the risk factors described in our filings with the SEC, including our most recently filed Form 10-K and Form 10-Q. We assume no obligation to update the information in this release. Lexar, LockTight and the Lexar logo are trademarks of Lexar Media, Inc. All other brand or product names are trademarks or registered trademarks of their respective holders.

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