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Share Name | Share Symbol | Market | Type |
---|---|---|---|
(MM) | NASDAQ:LCAV | NASDAQ | Common Stock |
Price Change | % Change | Share Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|---|---|
0.00 | 0.00% | 5.37 | 0 | 01:00:00 |
o
|
Preliminary
Proxy Statement
|
o
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Confidential,
For Use of the Commission Only (as permitted by Rule
14a-6(e)(2))
|
o
|
Definitive
Proxy Statement
|
þ
|
Definitive
Additional Materials
|
o
|
Soliciting
Materials Pursuant to Section
240.14a.12
|
þ
|
No fee
required.
|
o
|
Fee computed on
table below per Exchange Act Rules 14a-6(i)(1) and
0-11
|
1)
|
Title
of each class of securities to which the transaction applies:
__________________________________________________________________
|
2)
|
Aggregate
number of securities to which transaction applies:
__________________________________________________________________
|
3)
|
Per
unit price or other underlying value of transaction computed pursuant to
Exchange Act Rule 0-11 (set forth the amount on which the filing fee is
calculated and state how it was determined):
__________________________________________________________________
|
4)
|
Proposed
maximum aggregate value of transaction:
__________________________________________________________________
|
5)
|
Total
fee paid:
|
o
|
Fee paid previously
with preliminary materials
|
o
|
Check
box if any part of the fee is offset by Exchange Act Rule 0-11(a)(2) and
identify the filing for which the offsetting fee was previously
paid. Identify the previous filing by registration statement
number, or the Form or Schedule and the date of its
filing.
|
1.
|
Amount
Previously Paid:
__________________________________________________________________
|
2.
|
Form,
Schedule or Registration No.:
__________________________________________________________________
|
3.
|
Filing
Party:
__________________________________________________________________
|
4.
|
Date
Filed:
__________________________________________________________________
|
News
Release
|
·
|
LCA-Vision
has “not only laid out a longer-term strategy to transition from a
one-off-transaction business model to an ongoing lifetime care model –
allowing it to both tap more reliable revenue streams and build a broader,
stronger brand – but has also identified numerous near-term tactical
improvements in its operations, quality, and
marketing.”
|
·
|
LCA-Vision’s
market share improvement is “most compelling against the backdrop of a
continuing macroeconomic decline – and particularly the ongoing decline in
consumer confidence, to which the business had been so highly
correlated.” According to independent researcher Market
Scope
®
,
LLC, LCA-Vision’s share of the laser vision correction services market
increased to 11.9% in the fourth quarter of 2008 from 10.5% in the third
quarter of 2008.
|
·
|
The
dissidents’ strategy that optimizing certain business practices could
drive a higher prospect-to-patient yield, “while heavy on criticisms of
the company’s declining performance – is particularly light on details or
what, exactly, is suboptimal about those processes now, and how,
specifically, they would improve the
yield.”
|
·
|
The
dissidents’ “contention that marketing costs can be ‘fixed’ – roughly
halved to the $250 per procedure the company spent several years ago –
without any corresponding falloff in procedure volume seems
questionable.” In further evaluating marketing costs, PROXY
Governance finds that more useful measures “would include a controlled
study of marketing campaign in test markets – such as the company
conducted in Q4 2008, when it demonstrated its revised marketing strategy
could directly drive a 34% increase in
procedures.”
|
·
|
The
dissident group’s “prescription for righting the company,” “seems only to
point back to many of the strategic and tactical improvements the company
has made since removing S. Joffe from
office.”
|
Company
Contact:
|
Investor
Relations Contact:
|
Barb
Kise
|
Jody
Cain
|
LCA-Vision
Inc.
|
Lippert/Heilshorn
& Associates
|
513-792-9292
310-691-7100
|
513-792-9293
|
1 Year (MM) Chart |
1 Month (MM) Chart |
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