Travel Channel Deals Up Season Two of the Hugely Popular WORLD POKER TOUR on Wednesday, March 3

Travel Channel Deals Up Season Two of the Hugely Popular WORLD POKER TOUR on
Wednesday, March 3
Season Two Promises More of the Fast-paced, High-stakes And High-anxiety Action
that Made Season One The Most Popular Series in Network History 


LOS ANGELES, Jan. 7  /PRNewswire/ -- The Travel Channel today announced that the
launch of season two of the WORLD POKER TOUR (WPT) premieres Wednesday, March 3,
2004.  The WORLD POKER TOUR airs Wednesday nights from 9- 11 PM (ET/PT), and
will consist of 15 poker events filmed in casinos and card rooms around the
world.  The series, the most popular on the Travel Channel, continues to
revolutionize televised poker.  Through expert analysis, multiple camera angles,
and the patented WPT Cam -- which shows close-ups of the players' hole cards --
the WORLD POKER TOUR has created a whole new element of high-stakes,
high-anxiety excitement.

"The WORLD POKER TOUR is all aces with viewers, and we are excited about the
launch of season two," said the Travel Channel's executive vice president and
general manager, Rick Rodriguez.  "The WORLD POKER TOUR has reached appointment
viewing status, and has quickly become a cultural phenomenon. With the launch of
season two the Travel Channel will firmly entrench the WPT brand as the best of
televised poker.  Moreover, the continued success of the WPT provides a
wonderful opportunity for the network to promote and market the multitude of
programming available on our air."

"In just one season, the WORLD POKER TOUR transformed poker into a mainstream
televised sports sensation.  Season two takes the action, the emotion and the
cold hard cash to a whole new level," said executive producer and founder of the
World Poker Tour, Steven Lipscomb.  "With over $30 million in total prize money
and millions at stake in each episode, television audiences will continue to be
drawn to the only sport on television that puts them in a seat at the table --
making million dollar decisions on every hand."

The WORLD POKER TOUR continues to be a ratings winner for the network -- with
the WORLD POKER TOUR LADIES NIGHT special scoring the highest rating ever for
the WPT series, and becoming the second highest rated individual program in the
network's history.

In addition to the high-stakes action on the tables, every week the WORLD POKER
TOUR series takes viewers to some of the most famous casinos and card rooms in
the world including: Bellagio in Las Vegas, NV; The Bicycle Casino in Bell
Gardens, CA; Borgata in Atlantic City, NJ; UltimateBet in Aruba; Bay 101 in
Colma, CA; Foxwoods Resort Casino in Mashantucket, CT; Horseshoe Casino/Gold
Strike Casino in Tunica, MS; Aviation Club de France in Paris, France; Commerce
Casino in Commerce, CA; Poker Stars aboard a Caribbean cruise; and the Reno
Hilton in Reno, NV.

The WORLD POKER TOUR series is produced for the Travel Channel by World Poker
Tour, LLC.  Steven Lipscomb is the show's creator and serves as executive
producer.  Joe Swift is the executive producer for the Travel Channel.  World
Poker Tour, LLC is a joint venture between Lipscomb and Lakes Entertainment,
Inc. (traded on the NASDAQ as "LACO").

The Travel Channel is the only television network devoted exclusively to travel
entertainment.  Capturing the fascination, freedom and fun of travel, Travel
Channel delivers insightful stories from the world's most popular destinations
and inspiring diversions.  It is available in more than 74 million homes and is
a service of Discovery Networks, U.S., a unit of Discovery Communications, Inc.


DATASOURCE: Travel Channel



CONTACT:  James Ashurst of the Travel Channel, [phone], or

Mobile: [phone], or 

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