Study: Nonprofits Use E-mail Savvy to Build Relationships, Raise Funds; Kintera Study Finds 10.4 Percent of Nonprofit E-mail Cam

Nonprofit organizations are garnering click-through
rates on average of 11.1 percent and using e-mail in advanced ways to
build donor affinity, according to a recent study from Kintera(R) Inc.
(Nasdaq:KNTA). Titled "E-mail Benchmarks in the Nonprofit Sector," the
study offers in-depth insight into methods for gauging e-mail campaign
success, and can be downloaded at
www.kintera.com/EmailBenchmarksWhitePaper.
   The report also reveals that nonprofits frequently achieve
click-through rates of 10 percent and higher for large e-mail
campaigns. Small e-mail campaigns typically achieve even higher rates
than larger ones. Approximately 10.4 percent of campaigns achieve
click-through rates of 20 percent or higher.
   "Our customers benefit tremendously by using the predictive
analytics tools that are part of Kintera Sphere," said Harry E.
Gruber, M.D., CEO of Kintera. "It's not enough to just know the past
and plan for the future; it's about predicting the future. This e-mail
benchmarking study is a must-read for organizations who want to be
able to predict the outcome of their e-mail campaigns."
   Using data from more than 37,000 electronic mailings comprising
more than 142 million recipient e-mails, the study indicates nonprofit
organizations are not only frequently using e-mail, but in ways
designed to build affinity among supporters. For example, many
nonprofits use bulk e-mail to send thank you notes or reminders about
a particular event. Advocacy groups use e-mail extensively to elicit a
specific action, such as faxing or email messaging a political leader
in support or opposition of an issue.
   The study also found that e-mails containing multiple links --
even if these links all point to a single URL -- typically increase
click-through rates. However, in certain cases, e-mail campaigns with
only a few links per e-mail achieve, over time, more total clicks than
similar campaigns using many links per e-mail, demonstrating the value
of building higher affinity with more targeted content.
   "Nonprofits are using e-mail in advanced ways that allow them to
provide relevant content aimed at specific supporter segments," said
Dr. Ephraim Feig, Kintera's chief technology officer and author of the
report. "This personalized and targeted approach allows an
organization to build long-term relationships with a supporter.
Although for most organizations, use of advanced e-mail technology is
critically important for raising funds to support their causes, the
vast majority of e-mail campaigns are sent with a primary intent other
than immediate solicitation."

   About Kintera, Inc.

   Kintera(R), Inc. (Nasdaq:KNTA) provides an online solution to help
nonprofit organizations deliver The Giving Experience(TM) to donors -
including giving convenience, financial transparency, feedback about
the social impact of their gifts, and a sense of belonging and
appreciation.
   More than 15,000 accounts in the nonprofit, government and
corporate sectors use Kintera's "software as a service" innovations,
including the Friends Asking Friends(R) fundraising program and
Kintera Sphere(TM), an enterprise-grade software platform that
provides a secure, scaleable and reliable system for customer
relationship management (CRM), a web content management system (CMS),
eMarketing and directed giving applications. Additionally, Kintera
FundWare(R) provides award-winning financial management software
developed for nonprofit organizations and governments.
   Kintera also provides the Kintera GivingFund payment option
offering donors Internet convenience for initiating grant requests
from their Donor Advised Funds (DAF). Organizations sponsoring donor
advised funds as well as recipient nonprofits and foundations are now
able to provide improved customer service to philanthropists through
this new, innovative way to make major gifts online. A one-time DAF,
CharityGift(TM), is available for purchase at Kintera's The Giving
Communities(TM) interactive website at www.kintera.org. The site is
also a destination for consumers to connect with thousands of causes
and organizations.
   For more information about Kintera's software and services, visit
www.kintera.com.

   Kintera, Kintera Sphere, Friends Asking Friends, The Giving
Experience, The Giving Communities, GivingFund, CharityGift, and
FundWare are either registered trademarks or trademarks of Kintera,
Inc. in the U.S. and/or other countries.

   Forward-Looking Statements

   In addition to historical information, this press release contains
forward-looking statements (including, without limitation, express or
implied statements regarding the adoption of software solutions by
nonprofit organizations) that involve risks and uncertainties. These
forward-looking statements represent our estimates and assumptions
only as of the date hereof. These statements reflect our current views
with respect to future events and are based on assumptions and subject
to risks and uncertainties. These statements involve known and unknown
risks, uncertainties and other factors which may cause our actual
results, performance or achievements to be materially different from
any future results, performances or achievements expressed or implied
by the forward-looking statements. These risks and uncertainties
include, without limitation: our limited operating history; our
history of losses; our dependence on increased acceptance by nonprofit
organizations of online fundraising; lengthy sales cycles for major
customers; our need to manage growth; risks associated with accounting
for and processing large amounts of donations; the rapidly changing
technologies and market demands; and other risks identified in our
filings with the Securities and Exchange Commission. Given these
uncertainties, you should not place undue reliance on these
forward-looking statements.