Kintera Announces New Data Model Customization Tool

  
    
  
  
    
      Kintera® Inc. (NASDAQ:KNTA) today announced 
      the addition of custom entities to its Constituent Relationship 
      Management (CRM) product. Custom entities lets administrative users add 
      business objects to the core CRM data model as well as add rules 
      governing how the new objects relate to one another and to native 
      objects.
    
    
      As part of Kintera Connect™, the company’s 
      open technology platform, custom entities utilize Kintera’s 
      Application Programming Interface (API) to enable the exchange of data 
      between applications. Custom entities offers a simple and easy way for 
      nonprofits to store, manage, and maintain relevant data within the 
      Kintera CRM application to help organizations build a more complete view 
      of donors and solve unique needs.
    
    
      “Custom entities is a robust feature that will 
      enable nonprofits to more easily and quickly address the challenge of 
      their rapidly changing business environment,” 
      said Rich LaBarbera, Kintera CEO. “The 
      Connect API empowered our clients and partners giving them a powerful 
      integration tool and framework for innovation. With custom entities, we 
      are delivering that same power and framework for data model 
      customization. The addition of custom entities to our Connect platform 
      will help our clients centralize critical data from best-of-breed 
      solutions in the Kintera CRM. The more complete view of the donor that 
      results will help our clients build stronger constituent relationships.”
    
    
      Custom entities is available to all clients.
    
    
      For more information on custom entities, please visit www.kintera.org/datamodeling.
    
    
      About Kintera, Inc.
    
    
      Kintera®, Inc. (NASDAQ:KNTA) provides an 
      integrated, on-demand open platform to help organizations quickly and 
      easily reach more people, raise more money, and run more efficiently. 
      The Kintera platform consists of a variety of products including Events, 
      Advocacy, E-mail, Web Site Content Management, Donor Management, 
      Constituent Relationship Management and Accounting. In addition, Kintera’s 
      open technology, Kintera Connect™, enables 
      clients and partners to integrate directly with Kintera technology, 
      resulting in the availability of best of breed solutions through the 
      Kintera Connect partner program.
    
    
      For more information about Kintera software and services, visit www.kintera.com.
    
    
      Kintera, Kintera Sphere, Kintera Connect, Social CRM and The Giving 
      Experience, are either registered trademarks or trademarks of Kintera, 
      Inc. in the U.S. and/or other countries. Other company and product names 
      may be trademarks of their respective owners.
    
    
      Forward-Looking Statements
    
    
      In addition to historical information, this press release contains 
      forward-looking statements (including, without limitation, express or 
      implied statements regarding the adoption of software solutions by 
      nonprofit organizations) that involve risks and uncertainties. These 
      forward-looking statements represent our estimates and assumptions only 
      as of the date hereof. These statements reflect our current views with 
      respect to future events and are based on assumptions and subject to 
      risks and uncertainties. These statements involve known and unknown 
      risks, uncertainties and other factors which may cause our actual 
      results, performance or achievements to be materially different from any 
      future results, performances or achievements expressed or implied by the 
      forward-looking statements. These risks and uncertainties include, 
      without limitation: our limited operating history; our history of 
      losses; our dependence on increased acceptance by nonprofit 
      organizations of online fundraising; lengthy sales cycles for major 
      customers; our need to manage growth; risks associated with accounting 
      for and processing large amounts of donations; the rapidly changing 
      technologies and market demands; and other risks identified in our 
      filings with the Securities and Exchange Commission. Given these 
      uncertainties, you should not place undue reliance on these 
      forward-looking statements.