Virgin Mobile USA Scores with Expanded Gaming Platform

Players Club Expands Options for Gaming on the Go 


WARREN, N.J., Nov. 16  /PRNewswire/ -- Virgin Mobile USA is taking its game to the next level with an all star line-up of new mobile gaming capabilities and content.  Through the newly launched Players Club from Motricity, avid Virgin Mobile gamers can now take on gamers from other US carriers while talking a little trash via text. In addition, Virgin Mobile has forged new partnerships with gaming powerhouses Digital Chocolate, GameLoft Inc., Glu Mobile and expanded its existing relationship with global publishing leader JAMDAT Mobile Inc. (NASDAQ:JMDT) to add even more options to its existing suite of mobile gaming content.

"Our new partnerships further expand our customers' abilities to be part of an ever expanding game community," said Dominick Tolli, vice president of product management and development at Virgin Mobile USA.  "They can now compete with gamers from other select carriers, post scores or give their own expert recommendations.  This, in addition to our expanded gaming selection, will keep Virgin Mobile customers coming back for more."

Great New Games

Whether they crave action, adventure or amusement, Virgin Mobile's new games like Tony Hawk's Underground 2 and Mini Golf from JAMDAT, aim to please. And, for those who want to step into a virtual locker room of Players Club, they can check out games like:

   * Deer Hunter(R) from Glu - Experience the No. 1 PC hunting franchise on
     the go. Lure in big bucks and other prey with realistic scents and
     calls, then choose from an array of firearms and bow selections to
     bring them down.
   * "Derek Jeter Baseball" from GameLoft Inc. - It's more than just
     pitching, batting and fielding. Players can choose the type of pitch
     and location to throw at in the strike zone, attempt to control where
     the ball will go when hitting, tell players to teal bases and influence
     which player catches the ball.
   * "Johnny Crash" from Digital Chocolate - Stuntman Johnny Crash is all
     about fun and pain. Johnny will do anything to get noticed. Fly inside
     a thunder cloud to get electrocuted by lightning or collide with a
     flying flock of birds. Need a haircut? Fly closer to those helicopter
     blades. Remember: no pain, no gain.



In addition to these all-star acquisitions, Virgin Mobile's existing platform features over 100 downloadable games, ranging from sports, racing, puzzles, shooters, action, casino games and "old school" style arcade-style offerings that are refreshed on a weekly basis. These and other fun sources of mobile diversion are available on Virgin Mobile's VirginXL suite of high- octane content.  Customers can download this content straight from 3G-enabled handsets like the Snapper and Slider Sonic, or online at http://www.virginmobileusa.com/.

Players Club is driven by Motricity's mobile communities offering that is part of the company's broad suite of mobile content technologies and solutions.  Motricity is the leader in powering mobile communities leveraging the strength of the industry-leading mobile community provider, M7 Networks, which was acquired by Motricity in 2005.  Players Club members will have access to inter-carrier mobile community functionality and services such as player profile management, end-user generated game ratings and reviews, game referrals, leaderboards and buddy lists.  Virgin Mobile USA is also leveraging Motricity's offering for content subscription management.

About Virgin Mobile USA, LLC:

Launched nationally in July of 2002, Virgin Mobile USA, LLC is the nation's first mobile virtual network operator (MVNO) and first wireless carrier exclusively focused on the youth market. Virgin Mobile is a joint venture between Sir Richard Branson's Virgin Group and Sprint, which operates one of the largest 100-percent digital, nationwide PCS wireless networks in the United States. In just two-and-one-half years, more than three million wireless users rejected long-term contracts and took control of their wireless spending with Virgin Mobile's Pay As You Go service. Virgin Mobile customers have exclusive access to VirginXtras and VirginXL- a suite of music, entertainment and fun lifestyle features, including *MTV mobile content created by our strategic partner MTV: Music Television. In addition, J.D. Power and Associates has recognized Virgin Mobile for providing "An Outstanding Customer Service Experience" under its Certified Call Center Program.(SM)

Phones are available at more than 20,000 locations nationwide with Top-Up cards available at more than 60,000 locations nationwide. Virgin Mobile products can also be purchased online at http://www.virginmobileusa.com/ or by calling 888-322-1122. 

DATASOURCE: Virgin Mobile USA



CONTACT: Anne Green of CooperKatz & Co. for Virgin Mobile USA,

[phone], or ; or Sarah Koenig of Virgin Mobile

USA, [phone], or 



Web Site:  http://www.virginmobileusa.com/

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