Game On. Virgin Mobile Serves Up Brand New, Youth-Relevant Suite of Downloadable Games to Its Customers

Game On. Virgin Mobile Serves Up Brand New, Youth-Relevant Suite
of Downloadable Games to Its Customers
Wireless Provider Teams Up with MVPs of the Mobile Gaming Industry 


WARREN, N.J., Oct. 18  /PRNewswire/ -- If idle hands are the devil's workshop,
then Virgin Mobile USA is making sure its customers have plenty to keep theirs
busy.  The nation's top wireless provider to the youth market today announced
the launch of a new suite of downloadable mobile gaming content.

For its gaming debut, Virgin Mobile's platform will feature more than 20
downloadable games, ranging from sports, racing, puzzles, shooters, action,
casino games and "old school," arcade-style offerings.

"Our debut set of games has Virgin Mobile customers covered, whether they're
serious gamers or just looking to casually pass some time," said Howard
Handler, chief marketing officer of Virgin Mobile USA. "And, we will continue
to add relevant titles to our catalog and take the overall gaming experience to
the next level for our customers."

Virgin Mobile's array of new games takes advantage of the higher-speed and
higher-bandwidth capabilities of its brand new 3G platform, launched at the end
of September.  Its newest handset -- the Flasher V7 camera phone -- will be the
first phone in Virgin Mobile's lineup to plug into these 3G network
capabilities, and, therefore, the first to offer users access to all the new
games.

"We've tapped some of the top mobile gaming companies to shape a catalog that
really meshes with the interests of our user base," said Handler. "Unlike other
carriers, we will not be throwing everything, plus the kitchen sink, into our
gaming mix."

Strong Roster of Mobile Gaming Partners

Helping Virgin Mobile get its game on are four of the industry's top names in
mobile gaming:  Airborne Entertainment; Digital Bridges; JAMDAT Mobile Inc.;
and THQ Wireless, Inc.

  Below is an overview of each partner's initial contributions:

  Airborne Entertainment Ltd.:
   * Ben Chase, Treasure Hunter - Help Ben face off against poisonous
     snakes, ravenous tigers and mummies as you guide him through over a
     dozen challenging levels.
   * Boulder Dash ME- All the excitement, challenges and physics of the
     original game, now on your phone.
   * MAXIM To Go Bull Buster - Step into the saddle with MAXIM To Go Bull
     Buster, the mobile mechanical bull game that takes MAXIM hotties for
     the ride of their lives!
   * Skateboard Park Tycoon - Start with an empty parking lot and end with
     your master skatepark.

  Digital Bridges Ltd.:
   * Gauntlet - Experience the magic and mayhem of Gauntlet as one of four
     mighty heroes.

  JAMDAT Mobile Inc.:
   * JAMDAT Basketball - Slam dunk! Dynamic one-on-one basketball action on
     your wireless phone.
   * BEJEWELED - Popcap's Internet puzzle game puts a wealth of gem-matching
     fun at your fingertips.
   * JAMDAT Blackjack - Great blackjack action on your wireless phone.
   * JAMDAT Bowling - Do you have what it takes to roll a perfect 300?
   * Collapse -The popular Internet puzzle game by Gamehouse goes mobile.
   * Pitfall! - The wireless version of the classic hit! Guide Pitfall Harry
     through more than 200 perilous jungle screens.
   * JAMDAT Football - Touchdown! Be the ultimate armchair quarterback.
   * JAMDAT Solitaire - The timeless classic is now on your wireless phone.
   * Text Twist - Think of as many words as you can with the letters you
     have, while you try to beat the clock in this wireless version of the
     Gamehouse title.

  THQ Wireless:
   * Moto GP 2 - The highly-anticipated sequel to one of the most popular
     mobile phone games.
   * Rootbeer Tapper - Serve them up ice cold, partner! The classic arcade
     game available for the first time ever on your wireless phone.
   * SpongeBob Darts - Come down to the pineapple under the sea for a game
     of darts!
   * Snood - Test your intellect by freeing the trapped Snoods.
   * Worms - A fun mix of skill, strategy and old-school arcade elements.
   * WWE Hardcore - Become one of your favorite WWE Superstars and go for
     the pin!

  Sweet New "Suite" of Content


All Virgin Mobile customers already have access to VirginXtras -- a suite of
content designed to amuse, distract and amaze.  Customers can set up the Virgin
Mobile-pioneered Rescue Ring to get out of a sticky situation.  They can
identify a song they hear on the radio with the popular new SongID feature. 
And they can browse exclusive content from *MTV and Comedy Central -- such as
TRL Video Voting, the Rock Paper Schizzle game or ringtones from those wacky
"Crank Yankers."

The launch of Virgin Mobile's new 3G network capabilities allows its customers
to access a new high-octane level of content that called "VirginXL." This sweet
new suite of content takes advantage of bigger bandwidth and faster data speeds
to serve up this array of downloadable, full-color games, as well as
wallpapers, screensavers and more.  While the Flasher V7 is currently the only
handset in the Virgin Mobile line with access to VirginXL, select new handsets
added to the mix will also have full capabilities.

Virgin Mobile customers with the new Flasher V7 handset can explore and
download all the new features in the VirginXL section of
http://www.virginmobileusa.com/.  The VirginXL portion of the Web site also
details instructions for downloading games and pricing.  Virgin Mobile
customers will pay a one-time fee from $3.99 to $5.99 per each game downloaded,
depending on the title.  This fee will be debited directly from the customer's
Pay As You Go balance.

About Virgin Mobile USA, LLC:

Launched nationally in July of 2002, Virgin Mobile USA, LLC has redefined and
set the pace for the entire prepaid wireless category. More than two million
wireless users have chosen Virgin Mobile's Pay As You Go service with no
contracts and no hidden fees. In addition, J.D. Power and Associates has
recognized Virgin Mobile for providing "An Outstanding Customer Service
Experience" under its Certified Call Center Program(SM).

The nation's first mobile virtual network operator (MVNO), Virgin Mobile is a
joint venture between Sir Richard Branson's Virgin Group and Sprint, which
operates the largest 100-percent digital, nationwide PCS wireless network in
the United States.  It is the first wireless provider to focus exclusively on
the needs and desires of the youth. All Virgin Mobile customers have access to
VirginXtras -- a host of music, entertainment and fun lifestyle features,
including exclusive content from strategic partner MTV: Music Television. 
Customers with 3G-enabled phones also have access to VirginXL -- the
high-octane version of VirginXtras featuring picture messaging, downloadable
games and more.

Virgin Mobile phones are available direct on the Web at
http://www.virginmobileusa.com/; at 888-322-1122; or, at more than 14,000
locations, including Amazon.com, Best Buy, Coconuts, CompUSA, F.Y.E., Media
Play, Rite Aid, Safeway, Sam Goody, Sprint Stores, Strawberries, Target Stores,
Wal*Mart, Virgin Megastores and select college bookstores. Top-Up cards are
also available at more than 48,000 locations, including Circle K, CVS and
7-Eleven stores.

About Airborne:

Airborne Entertainment is a leading publisher of entertainment content for
mobile phones. The company creates, packages, and distributes games, lifestyle
applications, messaging services, ringtones and graphics in conjunction with
the world's most recognizable media and consumer brands. Airborne's
distribution network comprises all tier-one North-American mobile operators,
reaching nearly 100% of enabled mobile subscribers, as well as a growing number
of mobile subscribers in foreign markets. For more information, please visit
http://www.airborne-e.com/.

About Digital Bridges:

Founded in 1998, Digital Bridges is a world leader in the creation and
distribution of mobile entertainment solutions. An industry pioneer, Digital
Bridges provides the best in mobile entertainment to a global distribution
network of operators, portals, retailers, interactive TV channels and other e-
commerce outlets, representing over 400 million subscribers worldwide. The
company possesses a unique combination of mobile technology, development and
publishing expertise, and works with many of the world's leading media and
entertainment brands including Crash Bandicoot(TM), Rollerball(TM),
Robocop(TM), The Pink Panther(TM), Platoon(TM), The Fast and the Furious(TM),
Weakest Link, Space Invaders(R), EA SPORTS(TM) FIFA Football 2004 Mobile
International Edition and EA SPORTS(TM) Tiger Woods PGA TOUR(R) 2004. UNITY,
the company's best-in-class technology platform, supports all current and
future mobile standards, protocols, technologies and operating systems. Digital
Bridges' investors include Apax Partners, Argo Global Capital and Openwave
Systems Inc. Digital Bridges has its commercial and publishing headquarters in
London, with technology & production divisions in Dunfermline, Scotland, as
well as sales offices in Paris and New York.

For more information, please call [phone] or visit us at our
corporate site http://www.digitalbridges.com/ , our games publishing site
http://www.dbigames.com/ or our mobile games retail packs site
http://www.dbiplay.com/

About JAMDAT MOBILE:

JAMDAT Mobile Inc. (NASDAQ:JMDT) is a global publisher of wireless
entertainment applications, including games, ring tones, images and other
content. JAMDAT's application portfolio is based on original and licensed
intellectual properties and includes JAMDAT Bowling, Lemonade Tycoon(TM),
Bejeweled, The Lord of the Rings(R), Tony Hawk's(R) Underground and
Scrabble(R). JAMDAT distributes its applications through wireless carriers,
including AT&T Wireless, China Mobile, Cingular, mm02, Nextel, NTT DoCoMo,
Orange, Sprint, Telefonica Moviles, T-Mobile, Verizon Wireless, Virgin Mobile
and Vodafone. For more information, please visit http://www.jamdat.com/

About THQ Wireless:

THQ Wireless(TM) Inc., a subsidiary of THQ Inc. (NASDAQ:THQI), is a pioneer in
mobile entertainment with an expansive catalog of licensed and original content
including products based on the WWE(TM), professional sports leagues, MotoGP,
Worms(R) and popular Nickelodeon properties.  Headquartered in Los Angeles, THQ
Wireless has offices in London, Zurich, Madrid, Germany, Helsinki, Singapore
and Beijing with distribution agreements through wireless

carriers, operators, device manufacturers and retailers worldwide.  Further
information can be found at http://www.thqwireless.com/. 

DATASOURCE: Virgin Mobile USA



CONTACT:  Anne Green, [phone], , or Faye

Nikolaidis, [phone], , both of CooperKatz &

Co., for Virgin Mobile USA



Web site:  http://www.virginmobileusa.com/ 

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