Jamba Juice Warms Up Chicago Inside and Out with Launch of Steel Cut Oatmeal with Real Fruit and Organic Oats

  
    
  
  
    
      A major warming trend hit Chicago this morning as Jamba Juice unveiled 
      its new Steel Cut Oatmeal with Fruit during a citywide oatmeal run to 
      serve breakfast to the tireless workers of Chicago’s non-profit 
      community. With the goal of recognizing those who work to benefit the 
      lives of others, today’s special deliveries to local non-profits mark 
      the debut of Jamba’s natural and delicious oatmeal at all Chicago-area 
      locations. Served with real fruit and brown sugar crumble, the slow 
      cooked organic steel cut oats offer Chicagoans a nutritious and 
      wholesome way to beat the cold.
    
    
      This morning’s oatmeal launch also kicks off a local celebration of the 
      urban phenomenon “knitfiti” featuring guerilla knitting artists who will 
      warm up the store with a colorful and cozy knitted interior. The one of 
      a kind live installation will take place at Jamba Juice located at 20 N. 
      Michigan Avenue, Chicago, IL—and is a teaser to a much larger “knitfiti” 
      experience and installation to take place for the national oatmeal 
      launch on January 15, 2009. A fun and civic-minded take on graffiti, 
      “knitfiti” is a burgeoning underground movement in which guerilla 
      artists hit public property with handmade knitwear rather than markers 
      and spray paint, warming and beautifying the space.
    
    
      “The non-profit community plays a vital and often unrecognized role in 
      helping those in need during the holiday season and we wanted to express 
      our great appreciation for their efforts with this small gesture,” said 
      James D. White, newly appointed CEO at Jamba Juice. “These staffers do 
      truly fantastic work under demanding circumstances and we hope this 
      oatmeal breakfast brings a boost to their day and draws attention to 
      their service within the broader community.”
    
    
      Taking a full 40 minutes to prepare, but available to customers 
      immediately, Jamba’s Steel Cut Oatmeal with Fruit offers customers a 
      flavorful and nutritious way to get going on cold winter mornings with 
      ‘slow food served fast.’ With improved texture and flavor versus rolled 
      oats, steel cut oats are a good source of protein and fiber and keep 
      breakfasters feeling fuller longer. Completed with a real fruit topping, 
      Jamba’s oatmeal offers a nutritious and satisfying way to start the 
      morning—for people on the go, it’s the end of instant when it comes to 
      their oatmeal.
    
    
      “Knitfiti” artists and knitters in the Chicago community will be on hand 
      at the Jamba Juice location at 20 N. Michigan Ave. on Thursday December 
      18th 7 AM to 7 PM. For families looking to check out the 
      “knitfiti” decorations, the display will stay up through the holiday 
      season.
    
    
      About Jamba, Inc.
    
    
      Jamba, Inc. (NASDAQ:JMBA)(NASDAQ:JMBAU)(NASDAQ:JMBAW) is a holding 
      company and through its wholly-owned subsidiary, Jamba Juice Company, 
      owns and franchises JAMBA JUICE® stores. JAMBA JUICE is the leading 
      blender of fruit and other naturally healthy ingredients. Founded in 
      1990, Jamba strives to inspire and simplify healthy living for its 
      customers and employees. As of October 7, 2008, JAMBA JUICE had 749 
      stores, of which 520 were company-owned and operated. For the nearest 
      location or a complete menu including our new breakfast smoothies with 
      organic granola, please call: 1-866-4R-FRUIT or visit the JAMBA JUICE 
      website at www.jamba.com.