Jacada to Host Webcast on the Customer Experience Imperative in the Call Center

Jacada Ltd. (Nasdaq: JCDA), a leading provider of customer experience management and process optimization solutions for customer service operations has announced that the company will host a webcast on Wednesday, February 24, 2010 with Bruce Temkin from Forrester Research, Inc. featuring insight and opinions on the 2010 Customer Experience Index and factors affecting the bottom line in call centers.

Bruce Temkin, vice president, principal analyst at Forrester Research, Inc. is a leading researcher into the various approaches to customer experience and how large organizations deal with the issue. The “Customer Experience Index, 2010” by Forrester Research, Inc., January, 2010 is an analysis resulting from a survey of more than 4,600 US consumers and includes ratings for 133 large firms across 14 industries. The Jacada webcast will highlight the opportunities for improvement revealed in the Index and the correlation between customer experience and the customer call center.

“We are looking forward to having Bruce share his insights on customer experience, which is so important in the customer call center,” said Richard Stern, senior vice president, global marketing, at Jacada. “Jacada helps companies meet the consumer expectations of a positive and consistent customer experience, which is a key finding in Bruce’s latest research. We respect and admire his work as a thought leader in the area of customer experience.”

The live “Customer Experience Imperative for Call Centers” webcast will be held on Wednesday, February 24, 2010, at 11:00 am eastern time. A question and answer session will be held at the end of the webcast. The live webcast will be hosted by Jacada and is complimentary to all participants. For more information or to register, go to http://www.jacada.com.

About Jacada - Jacada provides solutions that optimize and improve the effectiveness of customer interactions. Jacada unified desktop and process optimization solutions help companies reduce the cost of their operations, drive customer satisfaction and provide a complete return on investment in as little as 12 months after deployment. Founded in 1990, Jacada operates globally with offices in Atlanta, USA; Herzliya, Israel; London, England; Munich, Germany; and Stockholm, Sweden. More information is available at www.jacada.com, www.jacada.com/blog, www.jacada.com/facebook and www.jacada.com/twitter.

This news release may contain forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. The words "may," "could," "would," "will," "believe," "anticipate," "estimate," "expect," "intend," "plan," and similar expressions or variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of the future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control. Actual results may differ materially from those projected in the forward-looking statements as a result of various factors including the performance and continued acceptance of our products, general economic conditions and other Risk Factors specifically identified in our reports filed with the Securities and Exchange Commission. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made. Jacada is a trademark of Jacada Inc. All other brands or product names are trademarks of their respective owners.