Jacada Signs Material Enterprise License Agreement with Telefónica O2 UK

  
    
  
  
    
      Jacada Ltd. (Nasdaq: JCDA), a leading provider of unified desktop and 
      process optimization solutions for customer service operations, today 
      announced that it has expanded its relationship with Telefónica O2 UK by 
      signing a material enterprise license agreement with the leading mobile 
      and broadband communications services provider allowing them to 
      standardize the Jacada unified desktop solution throughout the company’s 
      UK customer service operations. The majority of the revenue from the 
      contract will be recognized in the current quarter.
    
    
      The partnership between the companies originally started in 2007 when 
      Jacada streamlined and automated critical call processes within the UK 
      Pay and Go division. The success of that project led to Jacada 
      introducing a solution to the retentions group in the Pay Monthly 
      consumer area of the UK business.
    
    
      “We are very pleased with the results of our unified desktop initiatives 
      and are experiencing an excellent return on the investment we have made 
      with Jacada,” said Cheryl Black, customer service director for 
      Telefónica O2 UK. “We are focused on providing the best customer service 
      possible to satisfy and retain our valuable customers. The Jacada 
      solution has allowed us to have automated and simplified call center 
      processes, resulting in a better customer experience and lower operating 
      costs.”
    
    
      “Today, retaining customers and reducing costs are the two highest items 
      on every executive’s priority list,” said Guy Tweedale, senior vice 
      president of European operations for Jacada. “The decision by Telefónica 
      O2 UK to standardize on the Jacada unified desktop solution is further 
      validation of the significant value our customers are realizing from a 
      more effective and efficient customer service operation.”
    
    
      About Jacada
    
    
      Jacada is a leading global provider of unified service desktop and 
      process optimization solutions that simplify and automate customer 
      service processes. By bridging disconnected systems into a single, 
      intelligent workspace, Jacada solutions create greater operational 
      efficiency and increase agent and customer satisfaction. Founded in 
      1990, Jacada operates globally with offices in Atlanta, Georgia; 
      Herzliya, Israel; London, England; and Munich, Germany. Jacada can be 
      reached at www.jacada.com.
    
    
      This news release may contain forward-looking statements as that term 
      is defined in the Private Securities Litigation Reform Act of 1995. The 
      words "may," "could," "would," "will," "believe," "anticipate," 
      "estimate," "expect," "intend," "plan," and similar expressions or 
      variations thereof are intended to identify forward-looking statements. 
      Investors are cautioned that any such forward-looking statements are 
      not guarantees of the future performance and involve risks and 
      uncertainties, many of which are beyond the Company’s ability to 
      control. Actual results may differ materially from those projected in 
      the forward-looking statements as a result of various factors including 
      the performance and continued acceptance of our products, general 
      economic conditions and other Risk Factors specifically identified in 
      our reports filed with the Securities and Exchange Commission. The 
      Company undertakes no obligation to update or revise any forward-looking 
      statement for events or circumstances after the date on which such 
      statement is made. Jacada is a trademark of Jacada Inc. All other brands 
      or product names are trademarks of their respective owners.
    
    
      About O2
    
    
      • Telefónica O2 UK Limited is a leading communications company for 
      consumers and businesses in the UK, with 19.1 million mobile customers 
      and over 260,000 fixed broadband customers as of 30 September 2008.
    
    
      • Telefónica O2 UK Limited is part of Telefónica Europe plc which is a 
      business division of Telefónica S.A. and which owns O2 in the UK, 
      Ireland, Slovakia, Germany and the Czech Republic, and has 44.9 million 
      customers.
    
    
      • In 2006 Telefónica Europe acquired Be, the UK fixed broadband 
      provider, and in October 2007 O2 launched its broadband service using 
      the Be network.
    
    
      • O2 is the naming rights partner of The O2, the world-class 
      entertainment venue.
    
    
      • O2 was ranked the 6th best place to work in the Best Companies to Work 
      for 2008 List and has been awarded a three-star accreditation denoting 
      an ’extraordinary’ company.
    
    
      • O2 was launched on 1 May 2002 and now has more customers than any 
      other UK mobile network.
    
    
      • O2’s UK mobile network covers 99% of the UK’s population. O2’s 3G 
      network covers over 80% of the UK population and is fully HSDPA-enabled, 
      providing speeds of up to 1.8 MBps for customers with an HSDPA-enabled 
      device.
    
    
      • Telefónica Europe also owns 50% of the Tesco Mobile and Tchibo 
      Mobilfunk joint venture businesses in the UK and Germany.
    
    
      • For b-roll footage of O2, please visit www.digitalnewsagency.com.
    
    
      • For further press information about O2 go to http://mediacentre.o2.co.uk.