Jacada Receives 2009 Product of the Year Award for Jacada Advisor Presented by Customer Interaction Solutions® Magazine

Jacada Ltd. (Nasdaq: JCDA), a leading provider of customer experience management and process optimization solutions for customer service operations, announced today that Jacada® Advisor, has been acknowledged with a 2009 Product of the Year Award from Technology Marketing Corporation’s (TMC®) Customer Interaction Solutions magazine.

Jacada Advisor is a technology-enablement solution targeted toward cost-conscious customer service organizations seeking to improve the usability and user efficiency of key applications. The product simplifies complex customer service environments at the desktop level while strengthening the knowledgebase and workflow for customer service agents.

Recently announced for general availability, Jacada Advisor has been well received in field beta projects. The solution features desktop automation capabilities, a contextual help interface, and embedded interaction management tools. Jacada Advisor combines the company’s Windows/web integration and interaction management technology with HTML-compatible “application bubbles”, which enable in-line and in-context data feeds and serve to reduce training time and expenses.

“It is a distinct honor to receive a Product of the Year award from Customer Interaction Solutions for Jacada Advisor,” said Richard Stern, senior vice president of global marketing at Jacada. “It is a relatively new innovation from Jacada which was designed with specific customer needs in mind, such as training. The application bubbles feature in Jacada Advisor helps customer service agents get up to speed faster and more productively to deliver the best customer interaction possible.”

“For 12 years, Customer Interaction Solutions magazine has been honoring innovative companies for their contributions in advancing technologies and application refinements,” said Rich Tehrani, CEO, TMC. “Jacada Advisor has demonstrated excellence in contact center technologies as well as providing ROI for companies that use them.”

The 12th Annual Product of the Year Awards winners were featured in the January 2010 issue of Customer Interaction Solutions magazine, www.cismag.com. Customer Interaction Solutions magazine is the industry’s leading publication covering CRM, call centers and teleservices since 1982.

For more information about the Customer Interaction Solutions’ 2009 Product of the Year Awards or any of the TMC media properties, please visit www.tmcnet.com.

About Jacada

Jacada provides solutions that optimize and improve the effectiveness of customer interactions. Jacada unified desktop and process optimization solutions help companies reduce the cost of their operations, drive customer satisfaction and provide a complete return on investment in as little as 12 months after deployment. Founded in 1990, Jacada operates globally with offices in Atlanta, USA; Herzliya, Israel; London, England; Munich, Germany; and Stockholm, Sweden. More information is available at www.jacada.com, www.jacada.com/blog, www.jacada.com/facebook and www.jacada.com/twitter.

About Customer Interaction Solutions

Since 1982, Customer Interaction Solutions (CIS) magazine has been the voice of the call/contact center, CRM and teleservices industries. CIS magazine has helped the industry germinate, grow, mature and prosper, and has served as the leading publication in helping these industries that have had such a positive impact on the world economy to continue to thrive. Through a combination of outstanding and cutting-edge original editorial, industry voices, in-depth lab reviews and the recognition of the innovative leaders in management and technology through our highly valued awards, Customer Interaction Solutions strives to continue to be the publication that holds the quality bar high for the industry. Please visit www.cismag.com for more information.

About TMC

Technology Marketing Corporation (TMC) is a global integrated media company helping our clients build communities in print, in person and online. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, and NGN magazines. TMCnet, TMC's Web site, is the leading source of news and articles for the communications and technology industries. TMCnet is read by two million unique visitors each month on average worldwide, according to Webtrends. TMCnet has ranked within the top 3,500 in Quantcast's Top U.S. sites, placing TMCnet in the nation’s top .03% most visited Web sites. In addition, TMC produces INTERNET TELEPHONY Conference & EXPO (ITEXPO); 4GWE Conference and M2M Evolution (in conjunction with Crossfire Media); Digium|Asterisk World (in conjunction with Digium); and Smart Grid Summit (in conjunction with Intelligent Communication Partners). For more information about TMC, visit http://tmcnet.com/.

This news release may contain forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. The words "may," "could," "would," "will," "believe," "anticipate," "estimate," "expect," "intend," "plan," and similar expressions or variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of the future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control. Actual results may differ materially from those projected in the forward-looking statements as a result of various factors including the performance and continued acceptance of our products, general economic conditions and other Risk Factors specifically identified in our reports filed with the Securities and Exchange Commission. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made. Jacada is a trademark of Jacada Inc. All other brands or product names are trademarks of their respective owners.