Jacada Brings Together Industry Best for “Access the Experts” Discussion Series

Jacada Ltd. (NASDAQ: JCDA), a leading provider of customer experience management and process optimization solutions for customer service operations, proudly presents “Customer Service 2.0: Access the Experts”, a unique online blogging and customer education program exclusively on Jacada.com. As part of this educational series join Bruce Temkin, managing partner of the Temkin Group, for a complimentary webinar Wednesday, September 15, 2010 at 11am ET.

“Bruce’s wealth of customer experience knowledge makes him a great asset to our fall speaker series,” said Jennifer Childress, director of marketing communications for North America. “Bruce is an expert on business strategies, leadership and operational processes required to sustain superior customer relationships and we are very excited to bring Bruce’s unique views to the ‘Access the Experts’ series.”

In Bruce’s webinar, Turning Contact Centers Into Customer Experience Leaders, you will understand the critical role contact centers play in every company’s customer experience efforts. Bruce will discuss how to transform customer experiences into meaningful exchanges and deliver value through contact centers.

“I’ve enjoyed working with Jacada on this exciting speaker series,” said Bruce Temkin. “This is a great opportunity to share thoughts and insights about how companies can improve their approach to customer experience.”

About Bruce Temkin:

Bruce Temkin, a customer experience transformist, is the Managing Partner of the Temkin Group, a customer experience research and consulting firm helping large organizations improve business results by changing how they deal with customers. During his 12 years with Forrester Research, Bruce led the company's B2B, financial services and customer experience practices. As a Vice President & Principal Analyst, he was the most-read analyst for 13 consecutive quarters and was one of the most highly demanded consultants and speakers in the industry. He is the author of the popular Customer Experience Matters blog, a noted speaker and a frequent advisor to Fortune 500 firms.

Jacada’s “Access the Experts” fall series will run through the end of October 2010. For more information and to register for this webinar, visit www.jacada.com.

About Jacada

Jacada is a leading global provider of customer experience management and interaction optimization solutions. By bridging disconnected systems and processes, Jacada solutions create greater operational efficiency and increase agent and customer satisfaction. Founded in 1990, Jacada operates globally with offices in London; Munich; Stockholm; Atlanta, Georgia; and Herzliya, Israel. Jacada can be reached at www.jacada.com.

This news release may contain forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. The words "may," "could," "would," "will," "believe," "anticipate," "estimate," "expect," "intend," "plan," and similar expressions or variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of the future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control. Actual results may differ materially from those projected in the forward-looking statements as a result of various factors including the performance and continued acceptance of our products, general economic conditions and other Risk Factors specifically identified in our reports filed with the Securities and Exchange Commission. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made. Jacada is a trademark of Jacada Inc. All other brands or product names are trademarks of their respective owners.