Jacada Brings Together Industry Best For “Access the Experts” Discussion Series

Jacada Ltd. (NASDAQ: JCDA), a leading provider of customer experience management and process optimization solutions for customer service operations, proudly presents “Customer Service 2.0: Access the Experts,” a unique online blogging and customer education program exclusively on Jacada.com. As part of this educational series join Penny Reynolds, founding partner of The Call Center School, for a complimentary webinar Thursday, September 2, 2010 at 11am ET.

“Through her many books, articles and classes, Penny Reynolds has helped define call center best practice for the entire industry,” said Richard Stern, senior vice president of global marketing and products at Jacada. “We’re so pleased that we could bring her knowledge and insights to our 'Access The Experts' series and to our customers.”

In Penny’s webinar, you will learn the two ingredients that contribute to customer perceptions and the resulting satisfaction and loyalty they have with your organization. From Transactions to Interactions: Five Essential Workforce Components to Make the Most of Each Call will offer best practices and thought-provoking ideas on how to get your frontline staff to move the call center interaction from adequate to extraordinary.

“I’m so pleased to be working with Jacada and participating in this innovative series,” said Penny Reynolds. “Sharing, learning and developing practical solutions to today’s customer service challenges is paramount to both The Call Center School and Jacada.”

About Penny Reynolds:

As a Founding Partner of The Call Center School, Penny Reynolds heads up curriculum development where she creates and teaches courses on a wide variety of call center topics and speaks at many industry conferences and association meetings. Penny has spent over 20 years in the call center and telecommunications industry and is known as an industry expert. She writes frequently for industry publications and is the author of several call center management books, including Call Center Supervision: The Complete, Practical Guide to Managing Frontline Staff, and The Power of One.

Jacada’s “Access the Experts” fall series will run through the end of October 2010. For more information, and to register for this first webinar, visit www.jacada.com.

About Jacada

Jacada is a leading global provider of customer experience management and interaction optimization solutions. By bridging disconnected systems and processes, Jacada solutions create greater operational efficiency and increase agent and customer satisfaction. Founded in 1990, Jacada operates globally with offices in London; Munich; Stockholm; Atlanta, Georgia; and Herzliya, Israel. Jacada can be reached at www.jacada.com.

This news release may contain forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. The words "may," "could," "would," "will," "believe," "anticipate," "estimate," "expect," "intend," "plan," and similar expressions or variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of the future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control. Actual results may differ materially from those projected in the forward-looking statements as a result of various factors including the performance and continued acceptance of our products, general economic conditions and other Risk Factors specifically identified in our reports filed with the Securities and Exchange Commission. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made. Jacada is a trademark of Jacada Inc. All other brands or product names are trademarks of their respective owners.