Jacada Advisor Simplifies and Enhances Complex Call Center Applications

Jacada Ltd. (Nasdaq: JCDA), a leading provider of customer experience management and process optimization solutions for customer service operations, today announced the general availability of Jacada® Advisor, a new product offering for results-driven customer service organizations seeking to improve the usability and user efficiency of key applications.

Jacada Advisor is designed to simplify the complexity of existing customer service desktop applications and reduce the amount of training required to work with those applications by overlaying contextual scripting, help and next best action guidance for customer service representatives. This solution also provides desktop automation and embedded interaction management capabilities.

Jacada Advisor combines the company’s Windows/web integration and interaction management technology with HTML-compatible “application bubbles,” which enable in-line and in-context data feeds. The “applications bubbles” feature will reduce training effort and expenses while enhancing customer interactions by providing a heads-up, contextual interface to key information.

“Jacada is once again at the forefront of innovation in customer experience solutions,” said Richard Stern, senior vice president of global marketing and products for Jacada. “Jacada Advisor answers a particular need for our call center customers, a solution which offers integration capabilities, rules-based processes and dynamic data presentation unlike any solution currently on the market.”

Stern continues, “Training is a huge issue in the customer call center and Jacada Advisor directly addresses this concern in a non-invasive, cost-effective package. Jacada Advisor will have a significantly positive impact on training budgets and timelines, especially for new call center agents.”

Other features of Jacada Advisor include:

• Desktop automation capabilities that simplify navigation, cross-application copy/paste functionality and login capabilities, and streamlined data entry
• Application bubbles provide in-context help and next-best-action dialogs, cross-functional data integration via HTML containers
• Embedded interaction management delivers rules-based call flow administration with visual interface and reporting capabilities, presented in-context at critical decision points

About Jacada

Jacada provides solutions that optimize and improve the effectiveness of customer interactions. Jacada unified desktop and process optimization solutions help companies reduce the cost of their operations, drive customer satisfaction and provide a complete return on investment in as little as 12 months after deployment. Founded in 1990, Jacada operates globally with offices in Atlanta, USA; Herzliya, Israel; London, England; Munich, Germany; and Stockholm, Sweden. More information is available at www.jacada.com, www.jacada.com/blog, www.jacada.com/facebook and www.jacada.com/twitter.

This news release may contain forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. The words "may," "could," "would," "will," "believe," "anticipate," "estimate," "expect," "intend," "plan," and similar expressions or variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of the future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control. Actual results may differ materially from those projected in the forward-looking statements as a result of various factors including the performance and continued acceptance of our products, general economic conditions and other Risk Factors specifically identified in our reports filed with the Securities and Exchange Commission. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made. Jacada is a trademark of Jacada Inc. All other brands or product names are trademarks of their respective owners.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6192785&lang=en