LJ International Tops Sales Mark At Las Vegas JCK Show

LJ International Tops Sales Mark At Las Vegas JCK Show




Jewelry Firm Says Fall Lines Well Received, Books Orders 10-15% above 2003
                                  Total



HONG KONG and LOS ANGELES, CA, July 7 /Xinhua-PRNewswire-FirstCall/ -- LJ
International, Inc. (LJI) (NASDAQ:JADE), one of the fastest-growing fine
jewelry companies in the world, today said it exceeded its prior year's sales
performance at last month's JCK Show in Las Vegas. It said it expects orders
booked at the 2004 show to total between $16.5 million and $17.25 million, or
from 10% to 15% above the $15 million booked in 2003.

The JCK Show-Las Vegas, which ran June 4-8 this year, is one of the major
exhibitions in the global jewelry business, bringing together thousands of
jewelry designers, manufacturers and buyers. LJI featured the new fall lines of
its Lorenzo brand of high-end products, including platinum, gold and sterling
silver jewelry, set with diamonds, precious stones and semi-precious stones.

Among other results, the Company said the show has led to five full days of
appointments with TV shopping channels, chain stores and department stores.

Yu Chuan Yih, LJI's Chairman and CEO, said the fall line was 'very well
received, raising lots of interest and sales for fall the winter.' He added,
'We consider our performance at the annual JCK show as a good indicator of
upcoming sales in the fall and winter season. Based on the interest shown in
our product line at the 2004 show, we expect to have very good Thanksgiving and
Christmas orders. Our out-performance in bookings over 2003 is also a sign of
robust growth to come.'

Based on its latest guidance, issued June 15, 2004, LJI expects sales this year
to range from $68 million to $70 million, a gain of up to 20% over 2003. EPS of
$0.22 is projected for 2004, up 16% from 2003. Both revenues and EPS are
expected to pick up in 2005, posting gains of 28%-30% and 50%, respectively,
over 2004. Most of the acceleration next year will come from LJI's rapidly
expanding China retail operations.

About LJ International

LJ International, Inc. (LJI) is a publicly-owned company, based in Hong Kong
and the U.S., engaged in designing, branding, marketing and distributing a full
range of fine jewelry. It has built its global business, currently one of the
fastest-growing in the jewelry industry, on a vertical integration strategy and
an unwavering commitment to quality and service. LJI distributes to fine
jewelers, department stores, national jewelry chains and electronic and
specialty retailers throughout North America and Western Europe, with a growing
retail presence in China through stores and e-shopping sites. Its product lines
incorporate all major categories sought by major retailers, including earrings,
necklaces, pendants, rings and bracelets. It trades on the NASDAQ National
Market under the symbol JADE.

For more information on LJI, go to its Web site at http://www.ljintl.com/ .

Forward looking statement: Except for the historical information, the matters
discussed in this news release may contain forward-looking statements,
including, but not limited to, factors relating to future sales. These
forward-looking statements may involve a number of risks and uncertainties.
Actual results may vary significantly based on a number of factors, including,
but not limited to, uncertainties in product demand, the impact of competitive
products and pricing, changing economic conditions around the world, release
and sales of new products and other risk factors detailed in the company's most
recent annual report and other filings with the Securities and Exchange
Commission.

   CONTACT:
   Betty Ho, Vice President, Corporate Development
   LJ International Inc.
   [phone]
   

   Haris Tajyar, Managing Partner
   INVESTOR RELATIONS INTL
   [phone]
   

DATASOURCE: LJ International Inc.



CONTACT:  Betty Ho, Vice President, Corporate Development of LJ

International Inc., [phone], ; Haris Tajyar, Managing

Partner of INVESTOR RELATIONS INTL, [phone], 

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