LJ International, Inc. (MM) (NASDAQ:JADE)
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LJ International Announces Website Enhancements
New Site's Functionalities Designed to Market to Chinese Consumers
As Part of Company's China Retail Expansion Strategy
HONG KONG and LOS ANGELES, June 28 /Xinhua-PRNewswire-FirstCall/ -- LJ
International, Inc. (LJI) (NASDAQ:JADE), one of the fastest-growing jewelry
companies in the world, today said it has completed an upgrade of its Web site,
at http://www.ljintl.com/ . The new site was created to better serve the
diverse needs of all LJI constituents, including current and future customers,
job applicants, suppliers, the news media and jewelry enthusiasts.
New or enhanced capabilities include:
-- Detailed information on LJI's new ENZO retail division, including
locator maps for each of the ENZO stores in China. Six stores have
been opened so far -- two in Shanghai (including the flagship store),
two in Beijing, one in Harbin and one in Ningbo.
-- Detailed, high-resolution graphics displaying the full range of LJI's
products, including its Lorenzo-branded jewelry. Included are
earrings, necklaces, pendants and rings featuring diamonds, colored
gemstones, gold and pearls.
-- "Education" pages with richly illustrated descriptions of colored
gemstones, birthstones, and diamonds.
-- More comprehensive investor information as part of the Company's
efforts to increase its financial and operational transparency to the
investment community. The upgrades include archived articles regarding
LJI dating back to 2003, SEC filings, annual reports, archived press
releases and archived analyst reports.
'LJ International's new site reflects the company's ongoing efforts to
strengthen its image in the jewelry industry, appeal more directly to our
blue-chip customer base in the United States and target our new and faster
growing customer base in China,' said Yu Chuan Yih, Chairman and CEO of LJ
International. 'We look forward to continuing to enhance the site by adding
new functionalities to support our customers, business partners, and
employees.'
If you would like to be added to LJI's investor email lists please contact
Haris Tajyar with Investor Relations International at .
About LJ International
LJ International, Inc. (LJI), based in Hong Kong and the U.S., is engaged in
designing, branding, marketing and distributing a full range of jewelry. It has
built its global business, currently one of the fastest-growing in the jewelry
industry, on a vertical integration strategy and an unwavering commitment to
quality and service. LJI distributes to fine jewelers, department stores,
national jewelry chains and electronic and specialty retailers throughout North
America and Western Europe, with a growing retail presence in China through
stores and e-shopping sites. Its product lines incorporate all major
categories sought by major retailers, including earrings, necklaces, pendants,
rings and bracelets. It trades on the Nasdaq National Market under the symbol
JADE.
Forward looking statement: Except for the historical information, the matters
discussed in this news release may contain forward-looking statements,
including, but not limited to, factors relating to future sales. These
forward-looking statements may involve a number of risks and uncertainties.
Actual results may vary significantly based on a number of factors, including,
but not limited to, uncertainties in product demand, the impact of competitive
products and pricing, changing economic conditions around the world, release
and sales of new products and other risk factors detailed in the company's most
recent annual report and other filings with the Securities and Exchange
Commission.
For further information:
AT LJI: AT INVESTOR RELATIONS INTL:
Betty Ho Haris Tajyar
Vice President, Corporate Development Managing Partner
Tel: 011-852-2170-0001 Tel: 818-382-9702
Email: Email:
DATASOURCE: LJ International, Inc.
CONTACT: Betty Ho of LJ International, +011-852-2170-001, or
; Haris Tajyar of Investor Relations Intl, +818-382-9702 or
, for LJ International
Web site: http://www.ljintl.com/