LJ International Announces Investor Conference Call to Discuss Improving Business Outlook and Future Growth Strategy

     Company to Provide Three-Year Financial Guidance, Including the
  Impact of its ENZO Division, in Press Release to be Issued Pre-Market



HONG KONG and LOS ANGELES, Nov. 30 /Xinhua-PRNewswire-FirstCall/ -- LJ International Inc. (NASDAQ:JADE), one of the fastest growing jewelry companies in the world, today announced that it will conduct a Special Investor Conference Call to review its milestones in 2005, current business initiatives, and to provide financial guidance for Fiscal Years 2005-2008. The financial guidance will include ranges for revenues, earnings, and earnings per share -- all of which, for the first time, will include contributions from the Company's recently launched ENZO Retail Division in China.  The conference call will be hosted by Yu Chuan Yih, Founder, Chairman and CEO of LJ Intl. and Betty Ho, Vice President of Corporate Development of LJ Intl.

  WHAT:    LJ International Inc. Business Outlook and Financial
           Guidance Conference Call

  WHEN:    Tuesday, December 6, 2005 - 11:00 a.m. Eastern Time

  HOW:     Live via phone by dialing 877-407-8031, or 201-689-8031 for
           international callers, and asking for the LJ International Inc.
           call.  Please call at least 10 minutes prior to the start time,
           or live over the Internet by logging on to the Company's Website
           at http://www.ljintl.com/ or at http://www.investorcalendar.com/ and click on the
           link for LJ International.

  REPLAY:  A replay of the conference call will be available through
           December 13, 2005 and may be accessed by calling 877-660-6853,
           or 201-612-7415 for international callers.  Enter the account
           #286 followed by the conference ID# 179009.  An audio archive
           will also be available on the Company's website at http://www.ljintl.com/
           shortly after the call and will be accessible for approximately
           90 days.

  RSVP:    To register for the call or to be added to LJ International
           Inc.'s e-mail investor distribution lists, please contact Haris
           Tajyar, Managing Partner of Investor Relations International, at
            or via telephone at 818-382-9702.

  About LJ International Inc.


LJ International, Inc. (LJI) (NASDAQ:JADE), based in Hong Kong and the U.S., is engaged in the designing, branding, marketing and distribution of a full range of jewelry.  It has built its global business, currently one of the fastest-growing in the jewelry industry, on a vertical integration strategy and an unwavering commitment to quality and service.  LJI distributes to fine jewelers, department stores, national jewelry chains and electronic and specialty retailers throughout North America and Western Europe, with a growing retail presence in China through its ENZO stores.  Its product lines incorporate all major categories sought by major retailers, including earrings, necklaces, pendants, rings and bracelets.

For more information on LJI, please visit the Company's website at http://www.ljintl.com/ .

Forward looking statement: Except for the historical information, the matters discussed in this news release may contain forward-looking statements, including, but not limited to, factors relating to future financial results. These forward-looking statements may involve a number of risks and uncertainties.  Actual results may vary significantly based on a number of factors, including, but not limited to, uncertainties in product demand, the impact of competitive products and pricing, changing economic conditions around the world, release and sales of new products and other risk factors detailed in the company's most recent annual report and other filings with the Securities and Exchange Commission.

  For further information:

   AT LJI:                                 AT INVESTOR RELATIONS INTL:
   Betty Ho                                Haris Tajyar
   Vice President, Corporate Development   Managing Partner
   Tel:   [phone]                Tel:   [phone]
   Email:                  Email: 

DATASOURCE: LJ International, Inc.



CONTACT:  Betty Ho of LJ International, 011-852-2170-001, or

; Haris Tajyar of Investor Relations Intl, 818-382-9702 or

, for LJ International 



Web site:  http://www.ljintl.com/

http://www.investorcalendar.com/ 

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