LJ International Announces First Quarter Earnings Release Date and Conference Call

LJ International Announces First Quarter Earnings Release Date
and Conference Call 


HONG KONG and LOS ANGELES, May 7  /PRNewswire-FirstCall/ -- LJ International
Inc. , one of the fastest growing fine jewelry companies in the world, today
announced that it will release its first quarter 2004 results pre-market on
Thursday, May 13, 2004.  The Company will subsequently conduct a conference
call at 11:00 a.m. EDT to review the results and for a Q&A session.  The call
will be hosted by Yu Chuan Yih, LJ International Inc.'s Chairman and CEO, and
Betty Ho, Vice President of Corporate Development.

   WHAT:  LJ International Inc. First Quarter Earnings Conference Call

   WHEN:  Thursday, May 13, 2004 - 11:00 a.m. Eastern Time

   HOW:   Live via phone by dialing 877-407-8031, or 201-689-8031 for
          international callers, and asking for the LJ International Inc.
          call.  Please call at least 10 minutes prior to the start time, or
          live over the Internet by logging on to the Company's Website at
          http://www.ljintl.com/.

   REPLAY:  A replay of the conference call will be available through May
            20, 2004 and may be accessed by calling 877-660-6853, or 201-
            612-7415 for international callers.  Enter passcode 1628 and
            confirmation 104347.  An audio archive will also be available on
            the Company's website at http://www.ljintl.com/ shortly after the
call
            and will be accessible for approximately 90 days.

   RSVP:  To register for the call or to be added to LJ International Inc.'s
          e-mail and/or fax investor distribution lists, please contact
          Haris Tajyar, Managing Partner of Investor Relations
          International, at .

  About LJ International Inc.


LJ International Inc., ("LJI") is a publicly-owned company, based in Hong Kong
and the U.S., engaged in designing, branding, marketing and distributing a full
range of fine jewelry. It has built its global business, currently one of the
fastest-growing in the jewelry industry, on a vertical integration strategy and
an unwavering commitment to quality and service. LJI distributes to fine
jewelers, department stores, national jewelry chains and electronic and
specialty retailers throughout North America and Western Europe, with a growing
retail presence in China through stores and e-shopping sites. Its product lines
incorporate all major categories sought by major retailers, including earrings,
necklaces, pendants, rings and bracelets.

For more information on LJI, please visit the Company's Web site at
http://www.ljintl.com/.

Forward-looking statement: Except for the historical information, the matters
discussed in this news release may contain forward-looking statements,
including, but not limited to, factors relating to future sales. These
forward-looking statements may involve a number of risks and uncertainties.
Actual results may vary significantly based on a number of factors, including,
but not limited to, uncertainties in product demand, the impact of competitive
products and pricing, changing economic conditions around the world, release
and sales of new products and other risk factors detailed in the company's most
recent annual report and other filings with the Securities and Exchange
Commission.

   CONTACT:
   Betty Ho, Vice President, Corporate Development
   LJ International Inc.
   Tel:   [phone]
   Email: 

   Haris Tajyar, Managing Partner
   INVESTOR RELATIONS INTL
   Tel:   [phone]
   Email: 

DATASOURCE: LJ International Inc.



CONTACT:  Betty Ho, Vice President, Corporate Development at LJI,

[phone], or ; or Haris Tajyar, Managing Partner of

INVESTOR RELATIONS INTL, [phone], or  



Web Site:  http://www.ljintl.com/ 

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