Discovery Communications Turns to Interwoven to Launch PlanetGreen.com

Interwoven Web Solutions Enhance Experience on Highly Dynamic Website 


SAN JOSE, Calif., Sept. 8  /PRNewswire-FirstCall/ -- Interwoven, Inc. (NASDAQ:IWOV), a global leader in content management solutions, today announced that long-time customer Discovery Communications is using Interwoven's Web Solutions to power PlanetGreen.com, the online counterpart of Discovery's Planet Green television network launched this summer. Interwoven's Web Solutions enable Discovery to provide a compelling and engaging online experience to the community of environmental enthusiasts that visit PlanetGreen.com every day.

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"Interwoven's comprehensive solutions give us a technical platform on which to create a rich Web experience," said Patrick Gardella, director of online architecture at Discovery Communications. "With Interwoven, our web producers can post fresh content quickly, and surface related content to engage our viewers and help turn visitors into registered active community members."

Interwoven's Web Solutions enhance the capabilities for Discovery Communication's PlanetGreen.com by:

-- Creating and delivering content: Discovery used Interwoven TeamSite to help PlanetGreen.com writers and contributors easily create and deploy content, and Interwoven OpenDeploy to push content to its various Web pages

-- Targeting visitors: With Interwoven MetaTagger, Discovery can categorize and tag topics and articles across all of its online networks, and serve up relevant content to visitors

Additionally, through integration with Pluck, a social media provider, Interwoven's technology enables Discovery to add comments, hosted forums, and discussion groups to PlanetGreen.com. As a result, Discovery can provide visitors with a more collaborative and interactive online experience.

"We believe Interwoven's content management solutions can make Web marketers far more effective and efficient," said Ben Kiker, chief marketing officer at Interwoven. "With a unique approach that effectively leverages content and optimization, Interwoven's Web Solutions can expose new opportunities for customer growth and improvements by delivering a compelling and relevant online presence."

A Webcast presentation on Discovery Communication's implementation of Interwoven Web solutions is available at http://www.interwoven.com/discovery.

About Interwoven

Interwoven, Inc. (NASDAQ:IWOV) is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Nearly 4,400 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including adidas, Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A community of over 20,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit http://www.interwoven.com/. 

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