American Medical Association and Shutterfly Transform and Grow Their Online Presence With Interwoven Web Solutions

Interwoven Web Solutions Allow Companies to Quickly and Efficiently Create, Deliver, and Optimize Content to Maximize Online Business Performance 


SAN FRANCISCO, Oct. 1  /PRNewswire-FirstCall/ -- ONLINE MARKET WORLD -- Interwoven, Inc. (NASDAQ:IWOV), a global leader in content management solutions, today announced that the American Medical Association (AMA) and Shutterfly are using Interwoven Web Solutions to increase online conversion rates, sales, and customer engagement.  By leveraging Interwoven's Web Solutions to create, deliver, and optimize their Web presence, these leading brands are unlocking the value of content to drive business outcomes.

(Logo: http://www.newscom.com/cgi-bin/prnh/20071205/INTWOVLOGO)

"More than a decade after the first browser was introduced, many marketers still lack the technology and processes to effectively deliver the right content to the right customer at the moment of highest impact," said Ben Kiker, chief marketing officer at Interwoven. "Interwoven's unique ability to manage the entire content lifecycle allows companies to achieve this desired outcome, and in turn build and strengthen customer engagement."

Attract and Retain Customers with Targeted Content

The American Medical Association (AMA) is the largest association of medical doctors and medical students in the United States. To improve service for existing members and attract new members, the AMA is using Interwoven's Targeting and Engagement and Composite Application Provisioning solutions. These allow the AMA to deliver more relevant research and information to defined audience segments. Additionally, the AMA can quickly create and publish online content with minimal oversight from IT.

"Our Web strategy is designed to achieve our vision of being an essential part of the professional life of every physician," said Andy DeMarco, project manager, AMA Business Operations Systems. "With Interwoven, we can rapidly deliver relevant, timely, and targeted content to our members on a wide range of important professional and public health issues."

Serve Rich Digital Media to Known and Unknown Visitors

Shutterfly, the leading Internet-based social expression and personal publishing service, was already using Interwoven MediaBin to manage its digital assets. As Shutterfly continued to grow rapidly, they wanted to enhance its ability to target content to both known and anonymous visitors, and selected Interwoven's complete Web Solutions platform for online marketing, including Web content management, site provisioning capabilities, website optimization, and targeting.

Interwoven offers a broad array of solutions to maximize online business performance.  To learn more information about Interwoven's Web Solutions, visit http://www.interwoven.com/.

In addition, Seth Rosenblatt, Interwoven's vice president of product marketing, will be presenting two sessions on how to maximize online business performance at Online Marketing World, today and tomorrow in San Francisco:

  -- October 1st at 3pm: Seven Deadly Sins of Site Design
  -- October 2nd at 3pm: Landing Page Testing Best Practices

  About Interwoven


Interwoven, Inc. (NASDAQ:IWOV) is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Nearly 4,400 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including adidas, Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A community of over 20,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit http://www.interwoven.com/. 

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DATASOURCE: Interwoven, Inc.



CONTACT:  Mark Richardson, of Interwoven, Inc., [phone],

; Miriam Blackwell of Waggener Edstrom

Worldwide, [phone], , for Interwoven, Inc.



Web site:  http://www.interwoven.com/ 

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