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New Survey Reveals Steps Working Moms Could Take to Maximize
Their Maternity Leave Time
Many moms-to-be overlook tasks that could save them time and worry while on
leave
NEW YORK, May 17 /PRNewswire-FirstCall/ -- A new survey of working mothers and
mothers-to-be released today by iVillage, revealed that 73 percent of moms view
making the most of their time away from work to bond with their new baby as
their top concern for maternity leave. Results from the survey also suggest
that moms may be able to spend more time with their baby if they were aware of
some commonly overlooked tasks that could be done before baby arrives. Most
moms are already doing a lot of the "fun" activities to prepare for baby's
arrival, including purchasing baby products (90 percent) and decorating the
nursery (68 percent). However, few moms completed some equally important tasks
before taking maternity leave such as researching child care options and
immunization schedules (51 and 36 percent respectively), thus taking away
precious time that could have been spent bonding with their baby.
"Expectant mothers have so many tasks to complete prior to baby's arrival that
it's understandable they'd focus on the ones that are fun to think about, like
shopping and decorating the nursery," said Kellie Gould, iVillage Editor-
in-Chief and new mom. "We've made it easier for moms-to-be to accomplish some
of the other important tasks prior to giving birth so that they can focus on
their number one priority while on maternity leave -- bonding with their
newborn. I encourage all expectant moms to visit iVillage.com/moms for
invaluable tips and information on how to make the most of their maternity
leave."
The survey also confirmed that pediatricians play an important role for new
moms during maternity leave. Sixty-one percent of moms said they rely on their
pediatrician's advice to help quiet fears about the well-being of their child,
second only to that from family members (69 percent). Moms who had taken their
baby for well-baby visits at the pediatrician said they were extremely
satisfied with their relationship with their child's physician (60 percent) and
felt comfortable asking questions (64 percent). In the first two years of a
baby's life, nearly every well visit includes vaccinations. The survey showed
that many moms who have taken their baby for well-baby visits feel completely
or somewhat helpless (59 percent), anxious (64 percent) and guilty (53 percent)
because their babies receive so many shots and 43 percent of new moms said that
they would like to reduce the number of shots that their child received.
"Keeping a new infant happy and healthy can feel overwhelming at times, so for
the baby's sake as well as their own, all new moms should do everything they
can to lower their own stress levels," said Kathy Peel, woman and family issues
expert and author. "Since vaccinations can be a source of stress, new moms
should ask their pediatricians about options to lower the number of shots their
babies receive. Combination vaccines can reduce the number of shots without
compromising protection against serious childhood diseases."
The Maternity Leave Experience
Most moms surveyed reported an overall positive maternity leave experience.
The survey revealed that 94 percent of moms enjoyed being home with their baby
and only 13 percent reported that they missed going to work on a daily basis.
New moms today who take maternity leave also have a good deal of support during
their first few weeks at home with their new babies. The survey showed that
many receive help from their spouse or significant other (77 percent), their
own mother (61 percent), other family members (37 percent) and their spouse's
or significant other's mother (30 percent).
The survey also explored moms' experiences with returning to the workforce
after maternity leave. The biggest issues that moms returning to work seemed
to experience were missing their baby while away (91 percent) and feeling
guilty about leaving the baby (67 percent). In terms of moms' transition back
to work, 42 percent said it was extremely or very easy and 75 percent felt that
their colleagues were very supportive of their new role as a mother.
About iVillage Inc.
iVillage is "the Internet for women" and consists of several online and offline
media-based properties that seek to enrich the lives of women, teenage girls
and parents through the offering of unique content, community applications,
tools and interactive features. iVillage Inc. (NASDAQ:IVIL) was established in
1995 and is headquartered in New York City.
Average monthly page views for iVillage.com and its affiliate Web sites ("The
iVillage Network") totaled nearly 443 million for the quarter ended March 31,
2005. In March 2005, according to comScore Media Metrix, The iVillage Network
ranked 30th among the top 100 Web and Digital Media properties with
approximately 17.3 million unique visitors in the United States and had an
average reach of more than 10.5% of the total online population and nearly 14
percent of women 18+ online. Also, according to the same report, The iVillage
Network was the number one "women's community site" and the number four
"community site" overall on the Web.
About the Survey
Data was collected online between April 4 and April 11, 2005, with a nationally
representative sample of 1,366 new and expectant mothers.
The survey was funded through support from GlaxoSmithKline.
DATASOURCE: iVillage Inc.
CONTACT: Paul Kenjarski, +1-212-798-9848, for iVillage Inc.
Web site: http://www.ivillage.com/
http://www.ivillage.com/moms