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Share Name | Share Symbol | Market | Type |
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iPic Entertainment Inc | NASDAQ:IPIC | NASDAQ | Common Stock |
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0.00 | 0.00% | 0 | - |
NEW YORK, July 17, 2019 /PRNewswire/ -- IPIC® Entertainment Inc., ("IPIC" or the "Company") (NASDAQ: IPIC), creators of America's coveted IPIC® luxury theater-and-restaurant destinations, today announced the engagement of Mustache, a Cognizant-owned award-winning creative content agency, to produce custom programming that will air prior to show time at IPIC® theaters nationwide.
Mustache, based in Brooklyn, NY, is known for its innovative approach to developing, producing and distributing compelling video content and programming. Mustache's clients include leading brands such as P&G, Amazon, Under Armour, Google, Grammarly, and Viceland.
"IPIC members and moviegoers tend to arrive much earlier than the published show time to order their food and beverage and settle in. Our goal is to maximize their entertainment experience by delivering engaging, original content with every IPIC visit," said Carla D'Alessandro, Chief Marketing Officer at IPIC Entertainment. "Over the last three years, brands such as Google, Louis Vuitton and Cartier have found IPIC Life as the perfect place to showcase their branded content to a captive and discerning audience who value exceptional experiences."
"What makes this content special from our perspective is that it helps solve a business need for IPIC to further enhance their guest experience – it's content with a unique purpose," said John Limotte, founder and CEO of Mustache. "We're thankful that IPIC selected us for this opportunity and we look forward to continuing to create high-quality programming for IPIC and their content-savvy guests and members."
As part of the IPIC Life pre-show experience, the following content produced by Mustache is currently airing across all 16 IPIC locations:
For more information on IPIC, visit www.IPIC.com.
About Mustache
Mustache is content — Scripted, Unscripted, Live Action, Animation, Short Form, Long Form, TV, Social Media, Commercial, Branded Content and beyond. Founded in 2010 and headquartered in Brooklyn, NY, Mustache is staffed with a passionate and diverse collection of multi-hyphenate creators and doers, Mustache is uniquely calibrated to craft soup-to-nuts, visually-stunning, imaginative, thoughtful, hilarious content and campaigns for any platform. Born of an instinct to buck tradition and institutional bloat, Mustache's energized team is designed to contend with the biggest dinosaurs in the advertising, digital and entertainment industries. Learn more about Mustache at www.MustacheAgency.com.
About IPIC® Entertainment
Established in 2010 and headquartered in Boca Raton, FL, IPIC® Entertainment ("IPIC or the "Company") (NASDAQ:IPIC) is America's premier luxury restaurant-and-theater brand. A pioneer of the dine-in theater concept, IPIC® Entertainment's mission is to provide visionary entertainment escapes, presenting high-quality, chef-driven culinary and mixology in architecturally unique destinations that include premium movie theaters and restaurants. IPIC® Theaters offers guests two tiers of luxury leather seating, Premium Chaise lounge and Premium Plus Pod or reclining seating options. IPIC® currently operates 16 locations with 123 screens in Arizona, California, Florida, Illinois, Maryland, New Jersey, New York, Texas, and Washington and new locations planned for Florida, Georgia, Texas, California and Connecticut. For more information, visit www.ipic.com.
Media Contact:
Michelle Soudry
The Gab Group for IPIC Entertainment
msoudry@thegabgroup.com
561.750.3500
View original content:http://www.prnewswire.com/news-releases/ipic-entertainment-engages-mustache-agency-for-original-pre-show-content-series-ipic-life-300886242.html
SOURCE IPIC® Entertainment Inc.
Copyright 2019 PR Newswire
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