Yippy (YIPI), the Five Star Search Engine

  Yippy, Inc. (PINKSHEETS: YIPI), a new economy technology company that develops technologies and application services environments for both consumer and commercial market segments, has secured $2 million in funding and announced their targeted online advertising as, "Yippy, The Five Star Search Engine."

Market research firm IBIS World estimates the market size for all search engines, from worldwide leaders like Google (NASDAQ: GOOG) and Microsoft's Bing (NASDAQ: MSFT) as well as smaller services like InfoSpace (NASDAQ: INSP) at $17 billion dollars. Their report states, "Search engines will continue to garner strength from innovative technologies that allow advertisers to determine which terms, ads and websites are most effective."

Zenith Optimedia predicts that between 2011 and 2014 58% of new search engine advertisement dollars will come from emerging markets such as China, Russia, and Indonesia. Developing markets, which are defined as everywhere outside of North America, Japan, and Western Europe, will increase their share of the global ad market from 32.3 percent in 2011 to 35.9 percent in 2014.

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