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Wirefly, (www.wirefly.com), an online leader in one-stop
comparison shopping for cell phones and wireless service plans, today
released its list of popular design trends for cellular phones. With
ever-increasing competition in product and service pricing, cell phone
companies are increasingly appealing to the consumer's sense of style
as a way to drive sales.
"Cell phone manufacturers understand that consumers see their
phones as a way to express their individuality and have responded by
moving in innovative directions with their latest designs," explained
Brian Westrick, President of Wirefly.
One design trend that appears to have reached its limit is the
movement towards smaller and smaller handsets. Cell phones that are
measurably smaller than those currently on the market are not only
less appealing from an ergonomic standpoint, but a shrinking form
factor also hinders the inclusion of new technology innovations like
mobile TV, interactive mobile entertainment services and phones with
full keyboards.
Wirefly's Top Cell Phone Design Trends for 2006:
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*T
1) Thin, But Not Tiny: Consumers are shifting away from tiny
models, and towards larger phones with pencil-thin profiles.
Thin phones like the Motorola RAZR and SLVR, and the Samsung
A900 maintain their sleek and trendy look without sacrificing
accessibility or utility.
2) Unique Shapes: Last year, phones like the Kyocera Soho and
Motorola RAZR led the way with edgy, angled looks. The PEBL,
Motorola's latest addition to its cell phone lineup,
represents an effort to introduce a new, more organic motif in
cell phone design. It joins other popular design innovations
like slider phones, such as the LG F9100 and phones with
pivoting screens, like the Samsung D307.
3) Colorful Options: Motorola's Pink RAZR was unveiled to coincide
with Valentine's Day and marked the first major advertising
campaign focused on color, instead of features or shapes. It
joins other popular and colorful phones like the Samsung
VI-2300 series and the Sanyo MM-8300 series, both carried by
Sprint. Nokia and Sony Ericsson also have released new models
in unique colors like granite grey, amethyst purple and
harvest taupe.
*T
To view Wirefly's entire selection of cutting-edge and
fashion-forward cell phones, visit http://www.wirefly.com.
About Wirefly
Launched in 2003, Wirefly (www.wirefly.com) is the online leader
in one-stop comparison shopping for cell phones, wireless service
plans and cell phone accessories. Owned and operated by InPhonic
(NASDAQ:INPC), Wirefly is an authorized dealer for every major
cellular carrier, including Cingular Wireless, Sprint, Verizon
Wireless and T-Mobile. Wirefly also offers discounts and services not
available in retail wireless stores, including real-time online order
status and tracking, and the lowest price - online or anywhere else --
on cell phone devices from Motorola, Nokia, Samsung, LG, BlackBerry
and many other cell phone handset manufacturers. In its short history,
Wirefly has been awarded "Best of the Web" by Forbes magazine and
"Best in Overall Customer Experience" by Keynote Performance Systems.
For more information on Wirefly, its cellular products and its
services, visit www.wirefly.com or the InPhonic Corporate Web site at
www.inphonic.com.
"Safe Harbor" Statement - Under the Private Securities Litigation
Reform Act of 1995, this press release may contain forward-looking
statements that involve risks and uncertainties. Important factors,
which could cause actual operating results to differ materially from
those in the forward-looking statements, are detailed in filings with
the Securities and Exchange Commission made from time to time by the
Company. This press release and statements are current as of the date
of the individual announcements and the Company undertakes no
obligation to publicly release any revisions to any forward-looking
statement to reflect events or circumstances after the date thereof or
to reflect the occurrence of unanticipated events.