Inphonic (NASDAQ:INPC)
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InPhonic to Manage Targeted Sprint Online Customer Acquisition
Programs
WASHINGTON, May 18 /PRNewswire-FirstCall/ -- InPhonic, Inc. (NASDAQ:INPC), a
leading online seller of wireless phones and service plans, today announced an
agreement with Sprint (NYSE:FON) to manage its targeted e-commerce initiatives
using InPhonic's expansive online marketing channels and comprehensive
e-commerce platform.
For Sprint, this new marketing and fulfillment relationship will take advantage
of InPhonic's online expertise to reach more audiences and create a richer
online experience for its customers. Sprint will direct targeted marketing
campaigns to a Sprint-branded website, powered by InPhonic. Additionally,
Sprint will leverage InPhonic's methodologies to improve the online purchasing
process for the customer.
"We look forward to working closely with InPhonic to help us reach a broader
audience and provide visitors with a content-rich, easy-to-use sales
experience," said Jeff Lynch, assistant vice president of eBusiness at Sprint.
"We have seen tremendous growth in online adoption evidenced by a growing
number of customers using Internet tools to research and purchase wireless
products and services. With InPhonic's successful history in this area, Sprint
will provide our customers with more ways to reach us."
"This new agreement further builds upon our great relationship with Sprint. We
are very excited to provide Sprint with this online solution," said David A.
Steinberg, InPhonic's Chairman and CEO. "This agreement reflects InPhonic's
leadership in marketing and managing online distribution programs. We intend
to deliver more cost-efficient customer acquisition for Sprint."
In support of the Sprint agreement, InPhonic also announced the launch of a new
carrier marketing team carved from amongst the ranks of its Wireless Activation
& Services Group to support Sprint's online customer acquisition strategies.
This new team is designed to better assist Sprint by optimizing InPhonic's wide
range of services, e-commerce platform, extensive marketing network, and
improving advertising tactics to better suit Sprint's online initiatives.
About InPhonic
Headquartered in Washington, D.C., InPhonic, Inc. (NASDAQ:INPC) is a leading
online seller of wireless services and products. InPhonic sells these services
and devices, and provides world-class customer service through websites that it
creates and manages for online businesses, national retailers, member-based
organizations and associations under their own brands. InPhonic also operates
Wirefly, a leading mobile phones and wireless plans comparison site that was
awarded "Best of the Web" by Forbes magazine in 2004. Today, InPhonic owns and
operates Liberty Wireless, a leading MVNO and can deliver a full range of
mobility solutions to enterprise clients through its Mobile Virtual Network
Enablement (MVNE) platform. In 2004, InPhonic was selected #1 company of the
year on the Inc. 500 - Inc. Magazine's list of the fastest-growing privately
held companies in the United States. More recently, InPhonic was named
T-Mobile's Internet Partner of the Year for 2004. For more information on the
company, its products and services, visit the InPhonic Corporate Web site at
http://www.inphonic.com/.
"Safe Harbor" Statement - Under the Private Securities Litigation Reform Act of
1995, this press release may contain forward-looking statements that involve
risks and uncertainties. Important factors, which could cause actual operating
results to differ materially from those in the forward-looking statements, are
detailed in filings with the Securities and Exchange Commission made from time
to time by the Company. This press release and statements are current as of the
date of the individual announcements and the Company undertakes no obligation
to publicly release any revisions to any forward-looking statement to reflect
events or circumstances after the date thereof or to reflect the occurrence of
unanticipated events.
DATASOURCE: InPhonic, Inc.
CONTACT: Tripp Donnelly, Vice President, Corporate Communications of
InPhonic, Inc., +1-202-333-0001,
Web site: http://www.inphonic.com/