Inphonic (NASDAQ:INPC)
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InPhonic to Launch New Spanish Language MVNO Service Under the
Viva Liberty(SM) Brand
WASHINGTON, March 3 /PRNewswire-FirstCall/ -- InPhonic, Inc. (NASDAQ:INPC), a
leading online seller of wireless phones and service plans, today announced
that it will launch Viva Liberty(SM), a Spanish language version of its popular
Liberty Wireless MVNO pay-as-you-go wireless service, targeted exclusively for
Hispanics in the United States -- a growing community that numbers more than 40
million today. The Company's CEO is also holding a conference call today at
5:00 PM EST following the close of trading on the NASDAQ Stock Market open to
the general public to discuss the new program. More information on how to
access the conference call is available below.
Leveraging InPhonic's Internet partner and affiliate sales network, the Viva
Liberty wireless service will be the first MVNO in the U.S. market to sell
directly to Spanish-speaking consumers exclusively online. As part of its
product offering, Viva Liberty customers will also be able to call
internationally through one touch dialing to Latin and South American countries
and beyond. InPhonic's partner and affiliate network already includes some of
the most recognized online brands on the Internet today including Yahoo, AOL
and MSN, all of which have developed significant online marketing programs to
deliver content services and products to the Hispanic community. InPhonic
intends to tailor the Viva Liberty offering to meet the wireless needs of
online communities with growing Hispanic subscriber bases. The Viva Liberty
products and services will be available online through
http://www.vivaliberty.com/.
"This new service is a demonstration of InPhonic's vision for the MVNO market
space," said David A. Steinberg, InPhonic's Chairman and CEO. "We believe
there is great opportunity to deliver a product that is both culturally and
linguistically relevant for the U.S. Hispanic population. We are excited to be
amongst the first to address this under-served consumer segment."
InPhonic's strategic decision to offer a Spanish language wireless service for
the U.S. Hispanic market came as a result of key consumer trends and market
indicators, including:
* The sizeable market -- over 40 million Hispanics in the United States,
of which there are an estimated 15 million frequent online users.
According to MediaPost's Search Insider, "Polling Hispanic Search
Users," recent studies have shown that 2 million plus Hispanics prefer
to surf the Internet in Spanish and buy products that capture the
nuances of their language and culture;
* The recent empowerment of the under- or un-banked consumer market
through the widespread availability of stored value or prepaid debit
cards enabling increasingly more Spanish-speaking consumers to complete
transactions online;
* InPhonic's expertise in the online space for marketing and facilitating
the sale of wireless phones and service plans; and,
* InPhonic's expertise and experience in delivering end-to-end MVNO
solutions, which includes, online ordering, financial transaction,
order fulfillment, activation, online support, IVR support, and tier 1
support.
InPhonic chose the Viva Liberty brand both as a natural extension of its
current MVNO, Liberty Wireless, and for the stand-alone, powerful message it
delivers as a brand. Viva Liberty melds the Spanish word "live" with liberty,
uniquely evoking the freedom to communicate without barriers. Viva Liberty
will offer some of the most competitive rate plans in the industry, including
low-cost starter plans. As a prepaid wireless service, all customers will be
approved regardless of credit history.
Conference Call
InPhonic's management will be holding a conference call to discuss the launch
of the new Viva Liberty Spanish-speaking MVNO service on Thursday, March 3,
2005 after the close of the day's trading on the NASDAQ Stock Market. The
Company will host a conference call, open to the general public, at 5:00 PM
Eastern Time to discuss the new Viva Liberty program, and provide a Company
update.
The conference call can be accessed by the following:
* 800-819-9193 (Domestic) or 913-981-4911 (International); passcode
5460214.
* The replay will be available through March 11, 2005 by dialing
888-203-1112 (Domestic) or 719-457-0820 (International); passcode
5460214.
About Liberty Wireless
Owned and operated by InPhonic, Inc. (NASDAQ:INPC), Liberty Wireless (
http://www.libertywireless.com/ ) is one of America's leading MVNOs and
provides pay-as-you-go nationwide cell phone service, delivering affordable,
flexible and reliable all-digital network coverage. Liberty Wireless combines
the best features of a major national wireless service provider -- nationwide,
digital coverage and low-cost talk time -- with the flexibility, simplicity,
and built-in cost controls of prepaid service.
About InPhonic
Headquartered in Washington, D.C., InPhonic, Inc. (NASDAQ:INPC) is a leading
online seller of wireless services and products. InPhonic sells these services
and devices, and provides world-class customer service through websites that it
creates and manages for online businesses, national retailers, member-based
organizations and associations under their own brands. InPhonic also operates
Wirefly, a leading mobile phones and wireless plans comparison site that was
awarded "Best of the Web" by Forbes magazine in 2004. Today, InPhonic owns and
operates Liberty Wireless, a leading MVNO and can deliver a full range of
mobility solutions to enterprise clients through its Mobile Virtual Network
Enablement (MVNE) platform. In 2004, InPhonic was selected #1 company of the
year on the Inc. 500 -- Inc. Magazine's list of the fastest-growing privately
held companies in the United States. More recently, InPhonic was named
T-Mobile's Internet Partner of the Year for 2004. For more information on the
company, its products and services, visit the InPhonic Corporate Web site at
http://www.inphonic.com/ .
"Safe Harbor" Statement -- Under the Private Securities Litigation Reform Act
of 1995, this press release may contain forward-looking statements that involve
risks and uncertainties. Important factors, which could cause actual operating
results to differ materially from those in the forward-looking statements, are
detailed in filings with the Securities and Exchange Commission made from time
to time by the Company. This press release and statements are current as of
the date of the individual announcements and the Company undertakes no
obligation to publicly release any revisions to any forward-looking statement
to reflect events or circumstances after the date thereof or to reflect the
occurrence of unanticipated events.
DATASOURCE: InPhonic, Inc.
CONTACT: Tripp Donnelly, Vice President, Corporate Communications of
InPhonic, Inc., +1-202-333-0001,
Web site: http://www.inphonic.com/
http://www.vivaliberty.com/