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INPC Inphonic (MM)

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Share Name Share Symbol Market Type
Inphonic (MM) NASDAQ:INPC NASDAQ Common Stock
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InPhonic to Launch New Spanish Language MVNO Service Under the Viva Liberty(SM) Brand

03/03/2005 4:00pm

PR Newswire (US)


Inphonic (NASDAQ:INPC)
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InPhonic to Launch New Spanish Language MVNO Service Under the Viva Liberty(SM) Brand WASHINGTON, March 3 /PRNewswire-FirstCall/ -- InPhonic, Inc. (NASDAQ:INPC), a leading online seller of wireless phones and service plans, today announced that it will launch Viva Liberty(SM), a Spanish language version of its popular Liberty Wireless MVNO pay-as-you-go wireless service, targeted exclusively for Hispanics in the United States -- a growing community that numbers more than 40 million today. The Company's CEO is also holding a conference call today at 5:00 PM EST following the close of trading on the NASDAQ Stock Market open to the general public to discuss the new program. More information on how to access the conference call is available below. Leveraging InPhonic's Internet partner and affiliate sales network, the Viva Liberty wireless service will be the first MVNO in the U.S. market to sell directly to Spanish-speaking consumers exclusively online. As part of its product offering, Viva Liberty customers will also be able to call internationally through one touch dialing to Latin and South American countries and beyond. InPhonic's partner and affiliate network already includes some of the most recognized online brands on the Internet today including Yahoo, AOL and MSN, all of which have developed significant online marketing programs to deliver content services and products to the Hispanic community. InPhonic intends to tailor the Viva Liberty offering to meet the wireless needs of online communities with growing Hispanic subscriber bases. The Viva Liberty products and services will be available online through http://www.vivaliberty.com/. "This new service is a demonstration of InPhonic's vision for the MVNO market space," said David A. Steinberg, InPhonic's Chairman and CEO. "We believe there is great opportunity to deliver a product that is both culturally and linguistically relevant for the U.S. Hispanic population. We are excited to be amongst the first to address this under-served consumer segment." InPhonic's strategic decision to offer a Spanish language wireless service for the U.S. Hispanic market came as a result of key consumer trends and market indicators, including: * The sizeable market -- over 40 million Hispanics in the United States, of which there are an estimated 15 million frequent online users. According to MediaPost's Search Insider, "Polling Hispanic Search Users," recent studies have shown that 2 million plus Hispanics prefer to surf the Internet in Spanish and buy products that capture the nuances of their language and culture; * The recent empowerment of the under- or un-banked consumer market through the widespread availability of stored value or prepaid debit cards enabling increasingly more Spanish-speaking consumers to complete transactions online; * InPhonic's expertise in the online space for marketing and facilitating the sale of wireless phones and service plans; and, * InPhonic's expertise and experience in delivering end-to-end MVNO solutions, which includes, online ordering, financial transaction, order fulfillment, activation, online support, IVR support, and tier 1 support. InPhonic chose the Viva Liberty brand both as a natural extension of its current MVNO, Liberty Wireless, and for the stand-alone, powerful message it delivers as a brand. Viva Liberty melds the Spanish word "live" with liberty, uniquely evoking the freedom to communicate without barriers. Viva Liberty will offer some of the most competitive rate plans in the industry, including low-cost starter plans. As a prepaid wireless service, all customers will be approved regardless of credit history. Conference Call InPhonic's management will be holding a conference call to discuss the launch of the new Viva Liberty Spanish-speaking MVNO service on Thursday, March 3, 2005 after the close of the day's trading on the NASDAQ Stock Market. The Company will host a conference call, open to the general public, at 5:00 PM Eastern Time to discuss the new Viva Liberty program, and provide a Company update. The conference call can be accessed by the following: * 800-819-9193 (Domestic) or 913-981-4911 (International); passcode 5460214. * The replay will be available through March 11, 2005 by dialing 888-203-1112 (Domestic) or 719-457-0820 (International); passcode 5460214. About Liberty Wireless Owned and operated by InPhonic, Inc. (NASDAQ:INPC), Liberty Wireless ( http://www.libertywireless.com/ ) is one of America's leading MVNOs and provides pay-as-you-go nationwide cell phone service, delivering affordable, flexible and reliable all-digital network coverage. Liberty Wireless combines the best features of a major national wireless service provider -- nationwide, digital coverage and low-cost talk time -- with the flexibility, simplicity, and built-in cost controls of prepaid service. About InPhonic Headquartered in Washington, D.C., InPhonic, Inc. (NASDAQ:INPC) is a leading online seller of wireless services and products. InPhonic sells these services and devices, and provides world-class customer service through websites that it creates and manages for online businesses, national retailers, member-based organizations and associations under their own brands. InPhonic also operates Wirefly, a leading mobile phones and wireless plans comparison site that was awarded "Best of the Web" by Forbes magazine in 2004. Today, InPhonic owns and operates Liberty Wireless, a leading MVNO and can deliver a full range of mobility solutions to enterprise clients through its Mobile Virtual Network Enablement (MVNE) platform. In 2004, InPhonic was selected #1 company of the year on the Inc. 500 -- Inc. Magazine's list of the fastest-growing privately held companies in the United States. More recently, InPhonic was named T-Mobile's Internet Partner of the Year for 2004. For more information on the company, its products and services, visit the InPhonic Corporate Web site at http://www.inphonic.com/ . "Safe Harbor" Statement -- Under the Private Securities Litigation Reform Act of 1995, this press release may contain forward-looking statements that involve risks and uncertainties. Important factors, which could cause actual operating results to differ materially from those in the forward-looking statements, are detailed in filings with the Securities and Exchange Commission made from time to time by the Company. This press release and statements are current as of the date of the individual announcements and the Company undertakes no obligation to publicly release any revisions to any forward-looking statement to reflect events or circumstances after the date thereof or to reflect the occurrence of unanticipated events. DATASOURCE: InPhonic, Inc. CONTACT: Tripp Donnelly, Vice President, Corporate Communications of InPhonic, Inc., +1-202-333-0001, Web site: http://www.inphonic.com/ http://www.vivaliberty.com/

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