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INPC Inphonic (MM)

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Share Name Share Symbol Market Type
Inphonic (MM) NASDAQ:INPC NASDAQ Common Stock
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InPhonic Launches Wirefly for Business at Wirefly.Biz; InPhonic Taps Sprint/Nextel Veteran John Hannula to Head New Small Busin

14/03/2006 2:00pm

Business Wire


Inphonic (NASDAQ:INPC)
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InPhonic, Inc., a leading online seller of wireless services and products, today announced the launch of Wirefly.biz, a new business unit dedicated to the unique needs of small business customers. As part of the launch of this new business group, InPhonic also named John Hannula as Vice President and General Manager for Small Business. InPhonic's new small business program includes product offerings and rate plans tailored for the small business owner. These services are already live and can be viewed at www.wirefly.biz. In the United States today, there are more than 54 million employees spread throughout an estimated 6 million businesses within the "Small Office/Home Office" (SOHO, 1-4 employees) and "Small-to-Medium Business" (SMB, 5-99 employees) categories. Two out of three small business employees are considered "mobile" and for them, wireless service is critical to the success of the business. According to industry surveys, record numbers of small business owners are now researching and buying their wireless products and services online and over the phone. With www.wirefly.biz, InPhonic extends the Wirefly brand to the small business marketplace marrying its award-winning online capabilities and expertise with a dedicated team of account managers to assist small business customers with a robust suite of services, discounts and customer support typically afforded only to larger enterprise companies. "We see Wirefly.biz and its offerings as a key extension of our current services, and as both an exciting and significant opportunity for us to leverage our considerable online reach. We believe we can deliver this small business program with our online strategies as a win-win approach with our carrier partners as we strive to drive incremental sales and create higher revenue accounts with a high-touch, yet scalable program," said David A. Steinberg, InPhonic's Chairman and CEO. "John Hannula brings a great deal of wireless industry experience to InPhonic and his addition further bolsters InPhonic's push into this key market segment." John Hannula brings more than 15 years experience in marketing strategy, product marketing and business development to InPhonic and Wirefly.biz. With nearly a decade in the wireless industry, Hannula most recently served as director of marketing for Nextel Communications, Inc., now known as Sprint/Nextel, where he was responsible for developing and implementing innovative sales strategies for small and mid-market business customers, including channel development and communications for both subscriber growth and customer loyalty. Prior to Nextel, Hannula held a variety of marketing leadership roles at eSpire Communications and MCI Corporation. Hannula holds a bachelors degree from the University of Washington and an MBA from the McDonough School of Business at Georgetown University. About InPhonic Headquartered in Washington, D.C., InPhonic, Inc. (NASDAQ:INPC) is a leading online seller of wireless services and products. InPhonic sells these services and devices, and provides world-class customer service through websites that it creates and manages for online businesses, national retailers, member-based organizations and associations under their own brands. InPhonic also operates Wirefly (www.wirefly.com), a leading one-stop comparison mobile phones and wireless plans shopping site that has been awarded "Best of the Web" by Forbes magazine and "Best in Overall Customer Experience" by Keynote Performance Systems. InPhonic also delivers a full range of MVNO and mobility solutions to enterprise clients through its Mobile Virtual Network Enablement (MVNE) platform. Among many awards in its history, InPhonic holds the distinction as #1 Company of the Year on the INC. 500 for 2004. For more information on the company, its products and services, visit the InPhonic Corporate Web site at www.inphonic.com . INPCG "Safe Harbor" Statement - Under the Private Securities Litigation Reform Act of 1995, this press release may contain forward-looking statements that involve risks and uncertainties. Important factors, which could cause actual operating results to differ materially from those in the forward-looking statements, are detailed in filings with the Securities and Exchange Commission made from time to time by the Company. This press release and statements are current as of the date of the individual announcements and the Company undertakes no obligation to publicly release any revisions to any forward-looking statement to reflect events or circumstances after the date thereof or to reflect the occurrence of unanticipated events.

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