Inphonic (NASDAQ:INPC)
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InPhonic Hires Industry Veteran to Develop New Interactive
Business Strategies
- eBay, LookSmart and Netscape Veteran Brian Cowley Joins InPhonic to Spearhead
New Monetization Strategies and Lead New Business Initiatives -
WASHINGTON, Feb. 22 /PRNewswire-FirstCall/ -- InPhonic, Inc. (NASDAQ:INPC), a
leading online seller of wireless phones and service plans, today announced
that it has appointed Internet advertising veteran Brian Cowley to head new
initiatives focusing on revenue opportunities created by the tens of millions
of people who visit the InPhonic family of online brands each quarter and
millions of consumers in its database, most of which have opted-in to receive
additional product and service offers from InPhonic.
Over the last five years, InPhonic has generated considerable traffic through
the growth of InPhonic's company-owned Websites, as well as the partner and
affiliate sites that syndicate the Company's comprehensive e-commerce platform
of wireless services and products. After much demand from InPhonic's partners
and Internet advertisers, InPhonic will now seek to leverage that traffic and
offer select, targeted programs for marketers who desire promotional
opportunities within the Company's expansive platform. To that end, the Company
recruited and appointed Brian Cowley as Executive Vice President to spearhead
these initiatives. Brian will be focusing on three main areas:
1. Creating and offering unique marketing programs for prospective
InPhonic advertisers;
2. Increasing InPhonic's distribution through the expansion of
relationships with some of the Company's portal partners as well as
new partners; and,
3. Creating unique co-operative marketing programs with InPhonic's
wireless carrier and product manufacturer partners.
"InPhonic's strategic vision is to build one of the most valuable advertising
alternatives for marketers that want to reach a targeted audience of active
online consumers. InPhonic has experienced significant growth of our Website
traffic over the past few years, and we expect these new initiatives with Brian
Cowley's vision to allow us to monetize that traffic," said David A. Steinberg,
Chairman and CEO, InPhonic. "The online advertising market has grown
significantly and our new initiatives should allow us to leverage our
significant site traffic to benefit from it. We believe that InPhonic's brands
and online shopping destinations have become some of the most recognized and
trusted brands for consumers on the Internet today, and in turn, have made them
some of the most visited sites on the Internet each month."
InPhonic's new interactive advertising initiatives will not violate its
existing privacy policies with its customers, and InPhonic will not sell any
consumer data to third party marketers. Through this new initiative, InPhonic
will seek to advertise and offer products and services in a very tailored and
targeted experience based on the consumer's shopping behavior and Website
navigation.
Prior to joining InPhonic, Brian Cowley held executive positions at leading
companies including LookSmart, eBay and Netscape. At LookSmart, Cowley was a
co-founder and Senior Vice President of Sales & Business Development. He helped
to build LookSmart from a start up to a publicly traded company. Reporting to
the CEO, he managed a team of sales, revenue management, business development,
product and operations totaling 125 and grew revenues to over $110 million
annually.
As the Vice President, General Manager of Sponsorship & Services at eBay,
Cowley was responsible for the business initiative that included all
advertising and service relationships for the Company. Cowley began his
Internet career at Netscape, where he was Director of Business Development. He
pioneered the business development for the "Destinations" program which later
became the foundation for "NetCenter."
Prior to Netscape, Cowley spent thirteen years in the database marketing
industry serving in executive management, sales management and sales positions
at SMI (Santa Clara), Equifax and The Dun & Bradstreet Corporation. He has
held a Board Member position with The Interactive Advertising Bureau, has
published research on Internet advertising and has been a featured speaker at
many industry conferences.
About InPhonic
Headquartered in Washington, D.C., InPhonic, Inc. (NASDAQ:INPC) is a leading
online seller of wireless services and products. InPhonic sells these services
and devices, and provides world-class customer service through websites that it
creates and manages for online businesses, national retailers, member-based
organizations and associations under their own brands. InPhonic also operates
Wirefly, a leading mobile phones and wireless plans comparison site that was
awarded "Best of the Web" by Forbes magazine in 2004. Today, InPhonic owns and
operates Liberty Wireless, a leading MVNO and can deliver a full range of
mobility solutions to enterprise clients through its Mobile Virtual Network
Enablement (MVNE) platform. In 2004, InPhonic was selected #1 company of the
year on the Inc. 500 - Inc. Magazine's list of the fastest-growing privately
held companies in the United States. More recently, InPhonic was named
T-Mobile's Internet Partner of the Year for 2004. For more information on the
company, its products and services, visit the InPhonic Corporate Web site at
http://www.inphonic.com/ .
"Safe Harbor" Statement -- Under the Private Securities Litigation Reform Act
of 1995, this press release may contain forward-looking statements that involve
risks and uncertainties. Important factors, which could cause actual operating
results to differ materially from those in the forward-looking statements, are
detailed in filings with the Securities and Exchange Commission made from time
to time by the Company. This press release and statements are current as of the
date of the individual announcements and the Company undertakes no obligation
to publicly release any revisions to any forward-looking statement to reflect
events or circumstances after the date thereof or to reflect the occurrence of
unanticipated events.
Contact:
InPhonic, Inc.
Tripp Donnelly
Vice President
Corporate Communications
(202) 333-0001
DATASOURCE: InPhonic, Inc.
CONTACT: Tripp Donnelly, Vice President Corporate Communications of
InPhonic, Inc., +1-202-333-0001,
Web site: http://www.inphonic.com/