Find the Phone That Fits You; LG Electronics MobileComm Teams With InPhonic to Launch New Online Store

Online Store Offers Increased Access to Complete Product Line, Just in Time for the Advanced New Handsets Launching Throughout the Rest of the Fall and Winter 


SAN DIEGO and WASHINGTON, Nov. 22  /PRNewswire/ -- Today, LG Electronics MobileComm announced the launch of the new LG online store, going up in time to provide consumers with easy access to the exciting new lineup of fall and winter handsets.  Teamed with online sales and marketing leader InPhonic, Inc. (NASDAQ:INPC), LG now features a mobile phone online store for consumers in the United States at http://www.lgusa.com/.  Need to find the feature set that works the best for you?  The LG online store gathers all of LG's handsets in one place for comparison-shopping, and makes it easier than ever to buy a new mobile phone.  By purchasing their mobile phone directly from the LG online store, consumers will have quick and easy access to newly launched handsets, making LG consumers into true trendsetters who always have the latest phones before their friends can find them.

The LG online store will feature the full LG handset product line, and customers will be able to purchase phones along with a full range of service plans from the nation's leading wireless carriers.  With this new Web site functionality, LG's newest phones will be immediately available to customers for online purchase upon their official launch and can be reserved prior to launch with an easy pre-sell feature.

"The launch of the online store represents an energizing leap forward for LG," said Jon Maron, director, marketing for LG MobileComm.  "We're now able to offer our customers, whether they are devoted LG users or newcomers exploring the products for the first time, a more complete consumer experience with direct access to everything LG MobileComm has to offer."

"We look forward to working with LG to offer the latest wireless products and services," said Michael Walden, InPhonic's Executive Vice President of Corporate Development.  "LG's decision to select InPhonic further demonstrates our position in the market as the trusted leader in online wireless sales and marketing."

At launch, the new sales Web site will feature LG's latest and most popular phones.  LG will also use its extensive media assets, marketing partners and advertising relationships to market the new Web site storefront and introduce new products across a broad array of online, traditional offline and new innovative marketing vehicles.

About InPhonic

Headquartered in Washington, D.C., InPhonic, Inc. (NASDAQ:INPC) is a leading online seller of wireless services and products.  InPhonic sells these services and devices, and provides world-class customer service through websites that it creates and manages for online businesses, national retailers, member-based organizations and associations under their own brands. InPhonic also operates Wirefly (http://www.wirefly.com/), a leading one-stop comparison mobile phones and wireless plans shopping site that has been awarded "Best of the Web" by Forbes magazine and "Best in Overall Customer Experience" by Keynote Performance Systems.  InPhonic also delivers a full range of MVNO and mobility solutions to enterprise clients through its Mobile Virtual Network Enablement (MVNE) platform.  In 2004, InPhonic was selected #1 company of the year on the Inc. 500 -- Inc. Magazine's list of the fastest-growing privately held companies in the United States.  For more information on the company, its products and services, visit the InPhonic Corporate Web site at http://www.inphonic.com/ .  INPCG

About LG Electronics

LG Electronics, Inc. (Korea Stock Exchange: 06657.KS) is a global force in electronics, information and communications products with 2004 annual sales of US $38 billion (consolidated).  With more than 66,000 employees working in 76 subsidiaries in 39 countries around the world, LG Electronics is comprised of four main business companies including Mobile Communications, Digital Appliance, Digital Display, Digital Media.

LG Electronics Mobile Communications Company is the world's leading manufacturer of WCDMA (UMTS), CDMA and GSM handsets, and the fastest growing manufacturer of mobile phones worldwide.  The company provides a total range of wired and wireless solutions, and is rapidly establishing a global presence as it cultivates international market share in 3G handsets.  For more information please visit http://www.lgusa.com/.

"Safe Harbor" Statement -- Under the Private Securities Litigation Reform Act of 1995, this press release may contain forward-looking statements that involve risks and uncertainties.  Important factors, which could cause actual operating results to differ materially from those in the forward-looking statements, are detailed in filings with the Securities and Exchange Commission made from time to time by the Company.  This press release and statements are current as of the date of the individual announcements and the Company undertakes no obligation to publicly release any revisions to any forward-looking statement to reflect events or circumstances after the date thereof or to reflect the occurrence of unanticipated events. 

DATASOURCE: LG Electronics MobileComm



CONTACT:  Melissa Elkins, Senior Public Relations Manager of LG

Electronics MobileComm, [phone], ; or Josh Roberts of

Ogilvy Public Relations, [phone], , for LG

Electronics MobileComm; or Tripp Donnelly of InPhonic, Inc., [phone],





Web site:  http://www.wirefly.com/

http://www.inphonic.com/

http://www.lgusa.com/ 

Copyright