Interchange (NASDAQ:INCX)
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From Jul 2019 to Jul 2024
Interchange Corporation (Nasdaq:INCX), owner of
Local.com, a leading local search engine, today launched LocalConnect,
a private label local search engine for regional web sites and
publishers to provide local search on their web sites. Local sponsored
search will grow far more quickly than online local advertising
overall (Borrell Associates, Inc., Sept. 2005), and LocalConnect
enables publishers to tap into this growth market while making their
sites more relevant and useful for their local audiences.
LocalConnect (www.local.com/localconnect) offers publishers a
simple three-step process to customize and build a powerful local
search engine for their site within days. LocalConnect also represents
added revenue opportunities for web sites by allowing them to
integrate and enhance their own advertiser listings with local and
national sponsored listings from Interchange's large network of
advertisers.
Interchange has developed and hosted internal search engines for
several small- to medium-sized businesses. According to Vickie Young,
Vice President of Product Management at Interchange, "We saw demand
from regional media for a better local search engine for their own
sties. This led to the development of LocalConnect."
LocalConnect uses Interchange's patent-pending Keyword DNA(TM) and
web indexing local search technologies, which enables users to more
easily search for local businesses, products and services. Keyword DNA
utilizes business characteristics such as location, service area and
business-specific keywords to automatically create a searchable
keyword profile for each local business. The web indexing technologies
crawl the web sites of local businesses to ensure that up-to-date
content is available to consumers direct from the business source.
"We have used Interchange's search interface platform for our
online community. Since we've implemented the search functions, our
online traffic has increased significantly," said Allan W. Kiezel,
Chief Technology Officer for LIDaily.com. "It has also greatly
impacted our online advertising sales. This search capability has
definitely gained interest and recognition from our members and is
helping us bring Long Island local businesses and consumers together."
Peter Krasilovsky, publisher of The Local Onliner, a leading
newsletter analyzing local media trends, states, "Small- and
medium-sized businesses, such as newspapers, real estate agents, auto
dealers and bookstores, are increasingly supporting broader local
information needs for their customers. LocalConnect is ideally
positioned to support these rising trends."
About Interchange
Interchange Corporation (Nasdaq:INCX) owns Local.com
(www.local.com), a leading local-search engine that has grown to over
8 million visitors per month and is powered by the company's
proprietary Keyword DNA(TM) and local-web indexing technologies. The
company serves local and national Internet, wireless and operator
assisted local-search markets in the United States and Europe.
Interchange generates revenue principally from paid-search
advertising. The company recently launched a 60,000 strong domain
syndication network in the United States and has also announced plans
to launch Local.com in Europe during 2006.
The company is headquartered in Irvine, Calif., with European
headquarters in Stockholm, Sweden. For more information on
Interchange, please visit: www.interchangeusa.com.
Forward-Looking Statements: All statements other than statements
of historical fact included in this document regarding our anticipated
financial position, business strategy and plans and objectives of our
management for future operations, are forward-looking statements. When
used in this report, words such as "anticipate," "believe,"
"estimate," "plans," "expect," "intend" and similar expressions, as
they relate to Interchange or our management, identify forward-looking
statements. Any forward-looking statements are based on the beliefs of
our management as well as assumptions made by and information
currently available to our management. Actual results could differ
materially from those contemplated by the forward-looking statements
as a result of certain factors, including, but not limited to, our
ability to stabilize our national paid search advertising business,
our ability to operate, grow and monetize our local search engine,
Local.com, and incorporate our local-search technologies, market the
Local.com domain as a destination for consumers seeking local-search
results, grow our business by enhancing our local-search services,
improve our filtering technologies expand our Advertiser and
Distribution Networks, expand internationally, integrate the
operations and effectively utilize the technology of Inspire, a
Swedish Internet and wireless local-search technology company, which
we recently acquired, integrate the operations and effectively utilize
the technology of Inspire, develop our products and sales, marketing,
finance and administrative functions and successfully integrate our
expanded infrastructure, as well as our dependence on major
advertisers, competitive factors and pricing pressures, changes in
legal and regulatory requirements, and general economic conditions.
Any forward-looking statements reflect our current views with respect
to future events and are subject to these and other risks,
uncertainties and assumptions relating to our operations, results of
operations, growth strategy and liquidity. All subsequent written and
oral forward-looking statements attributable to us or persons acting
on our behalf are expressly qualified in their entirety by this
paragraph.
Our Annual Report on Form 10-KSB, subsequent Quarterly Reports on
Form 10-QSB, recent Current Reports on Form 8-K and other Securities
and Exchange Commission filings discuss the foregoing risks as well as
other important risk factors that could contribute to such differences
or otherwise affect our business, results of operations and financial
condition. The forward-looking statements in this release speak only
as of the date they are made. We undertake no obligation to revise or
update publicly any forward-looking statement for any reason.