Interchange (NASDAQ:INCX)
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Judy's Book, Inc. (www.judysbook.com), the free online
community for sharing local opinions, and Local.com, a leading local
search engine owned by Interchange Corporation (Nasdaq:INCX), today
announced an agreement to add Judy's Book reviews and local blogging
capabilities to Local.com's fast-growing local search service.
Beginning in April 2006, excerpts from the most recent consumer
reviews written at Judy's Book will be integrated with Local.com
search results for the entire U.S. In addition, Local.com customers
will be encouraged to write reviews of the businesses they find on
Local.com, using Judy's Book as the "reviews engine" for the site.
These reviews will then be displayed at both Local.com and
judysbook.com, allowing both companies to expand their reach and
deliver an even higher-quality local search experience to their
respective users.
"Local.com is the fastest-growing local search destination on the
Web, and Judy's Book is becoming the nation's leading site for local
consumer reviews," said Andy Sack, CEO and co-founder of Judy's Book.
"Together, we're making it easier than ever for people to find and
choose the best local business in towns around the country, based on
trustworthy recommendations from real people," said Sack.
"Adding content from Judy's Book and providing an opportunity to
write reviews will further enrich our users' search experience on
Local.com," said Rob Luskey, director of strategic alliances for
Interchange. "Our strategy is to drive repeat usage by providing deep,
rich, value-added content to our consumers which ultimately enhances
their ability to make more informed purchase and shopping decisions,"
said Luskey.
About Judy's Book, Inc.
Judy's Book, Inc., was founded in 2004 by internet entrepreneurs
Andy Sack and Chris DeVore and is backed by Mobius Venture Capital,
Ignition Partners, Ackerley Partners and angel investors. Based in
Seattle, Judy's Book was inspired by Judy Albert -- co-founder Andy
Sack's mother-in-law -- a long-time Seattle resident whose "little
green book" of favorite local businesses became a sought-after
resource among her friends and family. Visit http://www.judysbook.com
to search referrals from people near you, or sign up for a free
membership to share your own local favorites.
About Interchange Corporation
Interchange Corporation (Nasdaq:INCX) owns Local.com
(www.local.com), a leading local-search engine that has grown to over
8 million visitors per month and is powered by the company's
proprietary Keyword DNA(TM) and local-web indexing technologies. The
company serves local and national Internet, wireless and operator
assisted local-search markets in the United States and Europe.
Interchange generates revenue principally from paid-search
advertising. The company recently launched a domain syndication
network in the United States, and has also announced plans to launch
Local.com in various markets during 2006.
The company is headquartered in Irvine, California, with European
headquarters in Stockholm, Sweden. For more information on
Interchange, please visit: www.interchangeusa.com.
Forward-Looking Statements: All statements other than statements
of historical fact included in this document regarding our anticipated
financial position, business strategy and plans and objectives of our
management for future operations, are forward-looking statements. When
used in this report, words such as "anticipate," "believe,"
"estimate," "plans," "expect," "intend" and similar expressions, as
they relate to Interchange or our management, identify forward-looking
statements. Any forward-looking statements are based on the beliefs of
our management as well as assumptions made by and information
currently available to our management. Actual results could differ
materially from those contemplated by the forward-looking statements
as a result of certain factors, including, but not limited to, our
ability to stabilize our national paid search advertising business,
our ability to operate, grow and monetize our local search engine,
Local.com, and incorporate our local-search technologies, market the
Local.com domain as a destination for consumers seeking local-search
results, grow our business by enhancing our local-search services,
improve our filtering technologies expand our Advertiser and
Distribution Networks, expand internationally, integrate the
operations and effectively utilize the technology of Inspire, a
Swedish Internet and wireless local-search technology company, which
we recently acquired, integrate the operations and effectively utilize
the technology of Inspire, develop our products and sales, marketing,
finance and administrative functions and successfully integrate our
expanded infrastructure, as well as our dependence on major
advertisers, competitive factors and pricing pressures, changes in
legal and regulatory requirements, and general economic conditions.
Any forward-looking statements reflect our current views with respect
to future events and are subject to these and other risks,
uncertainties and assumptions relating to our operations, results of
operations, growth strategy and liquidity. All subsequent written and
oral forward-looking statements attributable to us or persons acting
on our behalf are expressly qualified in their entirety by this
paragraph.
Our Annual Report on Form 10-KSB, subsequent Quarterly Reports on
Form 10-QSB, recent Current Reports on Form 8-K, and other Securities
and Exchange Commission filings discuss the foregoing risks as well as
other important risk factors that could contribute to such differences
or otherwise affect our business, results of operations and financial
condition. The forward-looking statements in this release speak only
as if the date they are made. We undertake no obligation to revise or
update publicly any forward-looking statement for any reason.