Interchange (NASDAQ:INCX)
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From Jun 2019 to Jun 2024
Interchange Corp. (Nasdaq:INCX), owners and operators of
Local.com, a local-search engine, today announced the implementation
of its local-search platform on 10 additional Morris Communications
newspaper sites.
The additional Morris publications, which include The Florida
Times-Union (http://www.jacksonville.com), Savannah Morning News
(http://www.savannahnow.com), The Hannibal Courier-Post
(http://www.hannibal.net), and The Topeka Capital-Journal
(http://www.cjonline.com), now utilize Interchange's local-search
platform to power their online local business directories. The Florida
Times-Union is Morris Communications' largest online newspaper.
The agreement, made in conjunction with Morris DigitalWorks, the
online division of Morris Communications, provides these publications
with new revenue channels, enhanced local-search technology, and
further extends the reach of their local advertisers on the
newspapers' online properties. With the addition of these 10
publications, a total of 19 online Morris newspapers are now utilizing
Interchange's local-search platform.
"Our ability to expand this relationship is a testament to the
value that our technology platform brings to the newspaper industry,"
said Greg Parker, director of strategic alliances at Interchange. "We
believe the adoption of Interchange's technology platform by Morris
Communications' larger newspapers demonstrates that our local search
scales to serve publishers with substantial traffic and advertiser
volumes."
Interchange's local-search platform enhances the search experience
for consumers on newspaper and other directory sites by providing them
with structured, relevant search results using Interchange's Keyword
DNA(TM) technology. Keyword DNA utilizes business characteristics such
as location, service area, and business-specific keywords, among other
data, to automatically create a unique keyword profile for each local
business. This enables newspaper sites to replace category-based
searches and provides for searches of products and services using one
user-friendly search box.
Interchange's local-search platform also provides added revenue
opportunities for Morris Communications and other newspaper publishers
by allowing them to display additional local- and national-sponsored
listings from Interchange's large network of local and national
advertisers.
About Morris Communications Co.
Morris DigitalWorks (MDW), a division of Morris Communications
Co., provides tools, technologies, consulting and Web development
services to Morris newspapers and external clients. MDW award-winning
technologies include: world-class hosting facilities, robust content
management software, high-performance application tools, site
enhancement tools and comprehensive classified and display classified
technology. For more information, visit www.morrisdigitalworks.com.
Morris Communications Co. LLC is a privately held media company
with diversified holdings that include newspaper and magazine
publishing, outdoor advertising, book publishing and distribution,
visitor guide publishing, radio broadcasting and online services. For
more information visit: www.morris.com.
About Interchange
Interchange Corp. (NASDAQ:INCX) owns and operates Local.com
(www.local.com), a leading local-search engine powered by the
company's proprietary Keyword DNA(TM) and local-Web indexing
technologies. The company serves local and national Internet, wireless
and operator-assisted local-search markets in the United States and
Europe. Interchange generates revenue principally from paid-search
advertising.
The company has headquarters in Irvine, with European headquarters
in Stockholm, Sweden. For more information on Interchange, please
visit: www.interchangeusa.com.
Forward-Looking Statements: All statements other than statements
of historical fact included in this document regarding our anticipated
financial position, business strategy and plans and objectives of our
management for future operations, are forward-looking statements. When
used in this report, words such as "anticipate," "believe,"
"estimate," "plans," "expect," "intend" and similar expressions, as
they relate to Interchange or our management, identify forward-looking
statements. Any forward-looking statements are based on the beliefs of
our management as well as assumptions made by and information
currently available to our management. Actual results could differ
materially from those contemplated by the forward-looking statements
as a result of certain factors, including, but not limited to, our
ability to operate, grow and monetize our local search engine,
Local.com, and incorporate our local-search technologies, market the
Local.com domain as a destination for consumers seeking local-search
results, grow our business by enhancing our local-search services,
expand our Advertiser and Distribution Networks, expand
internationally, integrate the operations and effectively utilize the
technology of Inspire, a Swedish Internet and wireless local-search
technology company, which we recently acquired, integrate the
operations and effectively utilize the technology of Inspire, develop
our products and sales, marketing, finance and administrative
functions and successfully integrate our expanded infrastructure, as
well as our dependence on major advertisers, competitive factors and
pricing pressures, changes in legal and regulatory requirements, and
general economic conditions. Any forward-looking statements reflect
our current views with respect to future events and are subject to
these and other risks, uncertainties and assumptions relating to our
operations, results of operations, growth strategy and liquidity. All
subsequent written and oral forward-looking statements attributable to
us or persons acting on our behalf are expressly qualified in their
entirety by this paragraph.
Our Annual Report on Form 10-KSB, subsequent Quarterly Reports on
Form 10-QSB, recent Current Reports on Form 8-K, and other Securities
and Exchange Commission filings discuss the foregoing risks as well as
other important risk factors that could contribute to such differences
or otherwise affect our business, results of operations and financial
condition. The forward-looking statements in this release speak only
as if the date they are made. We undertake no obligation to revise or
update publicly any forward-looking statement for any reason.