Interchange (NASDAQ:INCX)
Historical Stock Chart
From Sep 2019 to Sep 2024
Interchange Corporation (Nasdaq:INCX), owner of
Local.com, a leading local search engine, today announced that it has
reached a major milestone in the development of its local search
business: Positive Return on Ad Spend.
For the month of June, Interchange generated higher local search
revenues than it spent driving traffic to Local.com, its flagship
property. Heath Clarke, the company's Chief Executive Officer, had
singled out this goal during the company's last earnings call.
"We are very pleased to report the achievement of this important
financial milestone," said Clarke. "This improvement is the result of
ongoing testing of page layouts, the addition of new advertising
units, and overall optimization of our marketing campaigns."
About Interchange Corporation
Interchange Corporation (Nasdaq:INCX), owns Local.com
(www.local.com), a leading local search engine (ranked #102 in US
website traffic -- June 06 comScore). Local.com attracts over 8
million visitors each month seeking information on local businesses,
products, services and people. Powered by the company's patent-pending
Keyword DNA(R) and local web indexing technologies, Local.com provides
users with targeted, relevant, local search results. These results
include special offers from local businesses, reviews from other
users, local businesses' website links, maps, driving directions and
more. Businesses can advertise on Local.com with subscription,
pay-per-click, banner and pay-per-call ad products.