Insight Communications (NASDAQ:ICCI)
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Rentrak and Insight Communications to Begin Multi-City Trial of
Video on Demand Measurement System
PORTLAND, Ore. and NEW YORK, July 19 /PRNewswire/ -- Insight Communications
(NASDAQ:ICCI), the country's ninth largest cable operator, and Rentrak
Corporation (NASDAQ:RENT) today announced an agreement to begin a multi-market
pilot trial using OnDemand Essentials(TM), a system created by Rentrak to
measure and report anonymous video on demand (VOD) usage data.
Testing is scheduled to begin in September throughout Insight's 12 VOD-enabled
systems. OnDemand Essentials delivers an in-depth, customizable analysis of
aggregate VOD usage data that will help multiple system operators (MSOs) such
as Insight and programmers better understand viewer preferences for on demand
content.
"As video on demand continues to experience tremendous growth, we recognize the
importance of accurately measuring customer usage, and we believe this pilot
program will be instrumental in informing our programming decisions and future
VOD strategy," said Pam Euler Halling, senior vice president, marketing and
programming at Insight Communications. "We look forward to implementing
Rentrak's solution, which will improve our current process by gathering data
more quickly and delivering to us comprehensive reporting metrics."
"Insight is a leader in interactive services, and we view our arrangement as
another significant milestone for the on demand content industry," added Cathy
Hetzel, senior vice president, OnDemand Essentials at Rentrak. "We are very
pleased that Insight has selected Rentrak and OnDemand Essentials to
participate in this multiple-market pilot program that will assist them in
making faster and better informed decisions about their offerings and deliver
more efficient and accurate VOD usage measurement throughout their systems."
Insight's VOD service, On Demand TV, is currently is available to customers in
12 of the company's 14 markets, located in the four contiguous states of
Indiana, Illinois, Ohio and Kentucky. Offering customers a variety of
programming choices, On Demand TV provides new releases and library movie
titles; premium subscription on demand content from HBO, Showtime and STARZ!;
and free video magazines from Mag Rack. In addition, Insight offers a
subscription on demand package called Kids Unlimited, which includes children's
programming from such cable networks as Disney, Cartoon Network and Discovery
Channel. On Demand TV is expected to expand into 13 markets by the end of 2004.
About OnDemand Essentials
OnDemand Essentials provides cable operators, content providers (including
broadcast/cable networks, studios) and advertisers with a real-time
transactional tracking and reporting system to view and analyze on-demand
content. The product is an extension of Rentrak's Essentials suite of business
intelligence products customized for the entertainment industry. OnDemand
Essentials clients have password protected, real-time, web browser-based 24x7
access to on demand consumer usage data at various access levels based on
business and privacy rules. A sophisticated toolset aggregates and reports data
across multiple vendors in one easy to use report system. Clients using
OnDemand Essentials software are able to instantly analyze and interpret their
own business data to identify trends, program and promote more effectively by
identifying trends, as well as track their performance against the broader
business sector in which they operate.
About Insight Communications
Insight Communications is the ninth largest cable operator in the United
States, serving approximately 1.4 million customers in the four contiguous
states of Illinois, Kentucky, Indiana and Ohio. Insight specializes in offering
bundled, state-of-the-art services in mid-sized communities and delivering
basic and digital video, high-speed data, and voice telephony in selected
markets to its customers.
About Rentrak Corporation
Rentrak Corporation, a Portland, Oregon-based information management and
business intelligence company, is the developer of the Essentials(TM) suite of
information management products that are used by clients in the media,
entertainment, retail and manufacturing industries. Through the specialized
vertical market editions of the Essentials web-based applications that are
customized to the needs of each licensee, marketers are able to collect, manage
and analyze detailed point-of-sale and supply chain data on a real-time basis.
The Essentials(TM) suite of services offers bottom-line enhancing and
competitive advantages to executives by providing timely and actionable insight
into both their own company's performance, as well as perspective from access
to aggregated industry-wide data. For further information, please refer to
Rentrak's corporate Web site at http://www.rentrak.com/ .
Press Contacts
Rentrak
Sallie Olmsted/Susan Yin
310-201-8824/8845
Insight Communications
Sandy Colony
917-286-2300
DATASOURCE: Rentrak Corporation
CONTACT: Sallie Olmsted, +1-310-201-8824, or Susan Yin, +1-310-201-8845,
both of Rentrak; or Sandy Colony of Insight Communications, +1-917-286-2300
Web site: http://www.rentrak.com/