Haggar Women's Wear Subsidiary to Change Name With Corporate Headquarters Move

Haggar Women's Wear Subsidiary to Change Name With Corporate Headquarters Move
Jerell, Ltd., Transitions Name to Haggar Women's Wear, Ltd. 


DALLAS, Jan. 12  /PRNewswire-FirstCall/ -- Haggar Clothing Co. is transitioning
the name of its women's wear subsidiary Jerell, Ltd. to Haggar Women's Wear,
Ltd.  The name is effective today, the same day the women's wear subsidiary
moves into new Haggar corporate headquarters located at Two Colinas Crossing,
11511 Luna Road, Dallas, Texas.  Dallas associates from Haggar men's wear
located at 6113 Lemmon Avenue as well as the women's subsidiary located at 1431
Regal Row, move today to the recently purchased facility consolidating men's
wear and women's wear into one location.  With the integration, operational
efficiencies such as sourcing, manufacturing, designing and marketing will be
achieved.

"With the purchase of a six story office building and consolidation of
operations into one location, it makes good business and marketing sense to also
transition the name of our women's wear subsidiary to Haggar Women's Wear Ltd.,"
stated Frank Bracken, president and chief operating officer for Haggar Clothing
Co.  "For over 77 years, the Haggar(R) name continues to be well- known and
respected in the apparel industry.  Now our women's wear subsidiary can
confidently utilize the Haggar name in the women's wear industry."

Ed Vierling, president and chief operating office of Haggar Women's Wear, Ltd.,
added, "Taking the Haggar name as a part of our new corporate identity provides
the women's wear subsidiary with more growth opportunities.  The incredible
heritage and strength of the Haggar name combined with the move into new
corporate headquarters enables the women's wear business to take advantage of
efficiencies, as well as share creative and innovative ideas. The relocation and
name transition is generating a new level of energy for the Haggar name in both
men's and women's wear."

About Haggar Women's Wear, Ltd.

Jerell, Ltd. was acquired by Haggar Clothing Co. in 1999.  The name transition
to Haggar Women's Wear, Ltd. is effective January 12, 2004. National accounts
include Bealls, Coldwater Creek, Dillard's, Federated Stores, JCPenney, Kohl's
and Mervyn's, as well as specialty store customers across the country.  Haggar
Women's Wear, Ltd. has the talent and experience to promote established brands
such as Haggar(R), Stonebridge(R), Ali Miles(R) and more.

About Haggar

Haggar Clothing Co., a wholly owned subsidiary of Haggar Corp. (NASDAQ:HGGR), is
a leading marketer of men's casual and dress apparel and women's sportswear,
with global headquarters in Dallas, TX.  Haggar markets in the United States,
United Kingdom, Canada, Mexico and Indonesia.  Haggar also holds exclusive
licenses to use the Claiborne(R) trademark in the United States to manufacture,
market and sell men's shorts and pants and to use the Kenneth Cole New York(R)
and Reaction Kenneth Cole(R) trademarks throughout the United States to
manufacture, distribute and sell men's tailored dress pants and men's dress and
casual pants and shorts in men's classification pant

departments.  For more information visit the Haggar website at
http://www.haggar.com/ . 

DATASOURCE: Haggar Clothing Co.



CONTACT:  Marina Hoffmann,  , or Genna

Blackman,  , both of LaForce & Stevens,

[phone], for Haggar Clothing Co.; or Angie Frey of Haggar Clothing

Co., [phone], or  



Web site:  http://www.haggar.com/ 

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