Haggar National Advertising Highlights Comfort in Pants for Men and Women; Campaign to Make Over 285 Million Consumer Impression

Haggar National Advertising Highlights Comfort in Pants for Men and Women;
Campaign to Make Over 285 Million Consumer Impressions 


DALLAS, Nov. 3  /PRNewswire-FirstCall/ -- Haggar Clothing Co. announced today a
national radio campaign for fall 2003 featuring Haggar(R) pants with the comfort
fit waist.  The national marketing campaign targets adults 35 to 54 with an
average of over 74 spots per week for eight consecutive weeks during the key
retail selling season of November and December making over 285 million consumer
impressions.

Frank Bracken, president and chief operating officer of Haggar, stated, "We've
had tremendous success selling Haggar pants with the comfort fit waist for both
men and women.  As innovators of wrinkle free, we have now taken fashion to
another level with common sense benefits utilizing comfort features.  Haggar
provides clothes that have style, comfort and performance. After hearing this
radio ad, we expect men and women to walk into retail stores requesting a pair
of those comfortable pants from Haggar."

The commercials are creative and memorable and entice the listener to wear
Haggar pants with the comfort fit waist whatever the activity -- driving in the
car or listening to the game.  Haggar pants with the comfort fit waist look like
regular pants but have a unique, hidden, flexible waist that is very, very
comfortable.

The national radio spot was created by Seattle-based advertising agency
Foundation.  The commercial will air on popular national programs including Bill
O'Reilly, Charles Osgood, Jim Bohannon, Leeza Gibbons, NASCAR Winston Cup Races,
NFL Sunday Night and more.  In addition, the marketing muscle is supported by
on-air product giveaways, great looking signage and compelling on-garment
photography to maximize retail selling efforts.

About Haggar

Haggar Clothing Co., a wholly owned subsidiary of Haggar Corp. (NASDAQ:HGGR), is
a leading marketer of men's casual and dress apparel and women's sportswear,
with global headquarters in Dallas, TX.  Haggar markets in the United States,
United Kingdom, Canada, Mexico and Indonesia.  Haggar also holds exclusive
licenses to use the Claiborne(R) trademark in the United States to manufacture,
market and sell men's shorts and pants and to use the Kenneth Cole New York(R)
and Reaction Kenneth Cole(R) trademarks throughout the United States to
manufacture, distribute and sell men's tailored dress pants and men's
classification dress and casual pants and shorts in men's classification pant
departments.  For more information visit the Haggar website at
http://www.haggar.com/ . 

DATASOURCE: Haggar Clothing Co.



CONTACT:  Marina Hoffmann,  , or Genna

Blackman,  , both of LaForce & Stevens,

[phone], for Haggar Clothing Co.; or Angie Frey of Haggar Clothing

Co., [phone], or  



Web site:  http://www.haggar.com/ 

Copyright