Haggar (NASDAQ:HGGR)
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Haggar Gets Tied With Peacock Apparel Group Inc.
Haggar Announces New Licensee Agreement For Neckwear
DALLAS, Feb. 17 /PRNewswire/ -- Haggar Clothing Co., a leading marketer of
men's and women's casual and dress apparel, announces that it has signed a
licensing agreement with Peacock Apparel Group, Inc., to introduce an updated
line of neckwear. Peacock brings classic designs and colors, as well as
outstanding quality, to the Haggar(R) brand.
"A strategic goal for the Haggar brand is to meet all of the lifestyle apparel
needs of our customers," said Alan Burks, executive vice president and chief
marketing officer of Haggar. "Since the workplace is becoming dressier,
neckwear has become an important clothing addition to our consumers' wardrobes.
It is important for the Haggar brand to offer good-looking clothing for all
occasions. The agreement with Peacock is an important extension for us.
Expanding our neckwear classification allows Haggar to provide our consumers
with smart, classic style that complements our existing business."
Cin Kim, CEO of Peacock, stated, "Our new relationship with Haggar is a perfect
fit for our company. As a leader in the apparel industry, Haggar offers a
strong brand name and established relationships with successful retailers that
are crucial to our business." John Lee, marketing director of Peacock, added,
"The strength of our product and marketing in conjunction with the Haggar brand
make for a successful relationship. Peacock is proud to join the already
impressive line of Haggar products."
Peacock's superior quality and timeless style will accent other Haggar products
such as shirts, pants and suits. The Haggar neckwear line will be introduced
this month. This line will retail from $24.99-$29.99 and will sell to major
retailers nationwide.
About Haggar
Haggar Clothing Co., a wholly owned subsidiary of Haggar Corp. (NASDAQ- HGGR),
is a leading marketer of men's casual and dress apparel and women's sportswear,
with global headquarters in Dallas, TX. Haggar markets in the United States,
United Kingdom, Canada, Mexico and Indonesia. Haggar also holds exclusive
licenses to use the Claiborne(R) trademark in the United States to manufacture,
market and sell men's shorts and pants and to use the Kenneth Cole New York(R)
and Kenneth Cole Reaction(R) trademarks throughout the United States to
manufacture, distribute and sell men's tailored dress pants and men's dress and
casual pants and shorts in men's classification pant departments. For more
information visit the Haggar website at http://www.haggar.com/.
About Peacock Apparel Group, Inc.
Peacock Apparel Group, Inc., is a privately owned company located in New York,
New York. Peacock is a marketer of men's neckties and dress shirts.
Marina Hoffmann
Genna Blackman
LaForce & Stevens
(212) 242-9353
DATASOURCE: Haggar Clothing Co.
CONTACT: Marina Hoffmann, , or Genna
Blackman, , both of LaForce & Stevens,
+1-212-242-9353
Web site: http://www.haggar.com/