Euro RSCG 4D Receives Industry Awards

Promotion Touts Success of Guinness Launch 


BALTIMORE, Feb. 23  /PRNewswire/ -- Euro RSCG 4D received multiple business-to-business category awards for their self-promotion piece targeting agency search consultants, including a 2005 Gold Addy, and a 2005 Mobius Award. Also, the agency was a finalist in the Annual London International Awards, 2005.

The three-dimensional piece, "Enjoy," houses an interactive case study of the agency's product launch for Guinness Draft in a Bottle. Results of the launch were detailed on labels of Guinness beer bottles, which were packaged for consumption.

"As the trend of consolidation continues in the marketing communications industry, it is critical to reinforce our identity and specialized expertise," noted Paul Walczyk, Managing Director of Euro RSCG 4D's Baltimore office. "Our objective was to distinguish ourselves from our competitors in a manner that was innovative, entertaining and most of all, memorable."

Euro RSCG 4D is the world's largest Direct and Digital agency network with unparalleled sophistication in the ability to Drive brand experience and sales results through promotion, merchandising, channel, retail, field, experiential marketing, all built on an intelligent approach to Data. Euro RSCG 4D is the only worldwide group that has this global reach and can bring all these disciplines together in one comprehensive marketing approach. In addition to Guinness and other Diageo brands, the agency's client roster includes: IBM, Jaguar, JPMorgan Chase, Nationwide Insurance and Volvo.

Euro RSCG 4D is a member of Euro RSCG Worldwide, a leading integrated marketing communications agency comprised of 223 offices in 75 countries throughout Europe, North America, Latin America, and Asia Pacific. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in global advertising and communications (NASDAQ:HAVSNASDAQ:-NASDAQ:Euronext ParisNASDAQ:SA:NASDAQ:HAV.PA).

Press Contact: Colleen McDonald, Euro RSCG 4D, +1 410.230.3761,

 

DATASOURCE: Euro RSCG 4D



CONTACT: Press: Colleen McDonald, Euro RSCG 4D, [phone], or

 



Web site:  http://www.eurorscg.com/

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