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Today, Arnold Worldwide announced that its redesign of
vw.com for Volkswagen of America, Inc. was named top automotive site
at the Web Marketing Association's annual award show, the "WebAwards"
and that it received a total of nine awards for its outstanding web
marketing expertise. The WebAwards is an awards event where websites
are recognized, competing head-to-head with other sites within their
industry and against an overall standard of excellence.
"Arnold has a deep commitment to providing its clients with fully
integrated marketing solutions that reach consumers in a surprising
way," said Ron Lawner, Chairman and Chief Creative Officer of Arnold
Worldwide. "Vw.com and our other award-winning work are just some of
the examples of how we've achieved tremendous business results for our
clients through the web."
"Today's customer lives at a number of different screens," said
Fran Kelly, President of Arnold Worldwide. "We've found that the web
is one of the most effective means of educating consumers on our
clients' products and have invested heavily in this medium. Whether
it's driving down teen smoking or getting people to cruise, as we
continue to build leading brands for our clients, we'll continue to
use the web and our other mediums to provide the right solution for
our clients' problems."
Arnold redesigned the look, feel, and user experience for the new
vw.com as part of their overall commitment to providing Volkswagen
with superior business and brand results. The redesign is based on
Arnold's in-depth understanding of the Volkswagen brand, their
longstanding experience in the automotive industry, along with
extensive customer research and feedback. The new site uses an
innovative design that allows consumers to learn and conduct research
while they build their dream Volkswagen. The ultimate goal is to
provide dealers with informed and qualified new car prospects.
Overall, leads generated in the first three months after the launch
have been 35% higher than the same period in 2004.
Along with winning top automotive site, Arnold also received
"Outstanding Website WebAwards" for its "Goodyear Garage" Website at
www.goodyeargarage.com; Boy Scouts of America at
www.bostonscouting.org; American Legacy Foundation's "Seek Q + A"
Website; Volkswagen's Jetta A5 Minisite; Royal Caribbean's "Cruise
Planner Experience". The agency scored Standard of Excellence
WebAwards for its Tag Body Spray "Consider Yourself Warned" site at
www.consideryourselfwarned.com; Oral B's Website; American Legacy
Foundation's "Fair Enough" Website at www.fairenough.com.
The WebAward wins add to Arnold's overall success at the 2005
Advertising awards shows. Arnold has won big at numerous other shows
including the ANDYs, One Show, Cannes, and the EFFIEs.
About Arnold Worldwide
Arnold Worldwide is the headquarters of Arnold Worldwide Partners,
a global network owned by Havas (Nasdaq: HAVS, Euronext Paris:
HAV.PA). Arnold Worldwide represents one of the lead agencies in the
system, with five fully integrated service offices in the U.S.: the
Boston headquarters, New York, Washington D.C., St. Louis and Los
Angeles as well as five additional service offices. Globally, Arnold
Worldwide Partners consists of 18 offices in 8 countries, which
include the 5 full-service U.S. operations.
Arnold Worldwide is one of the most highly awarded agencies in the
world, with a client roster that includes well-recognized brands like
Volkswagen, American Legacy Foundation's truth(R), Royal Caribbean and
Jack Daniels. It has received the Grand Prix at the International
Festival in Cannes, top honors at the International ANDY Awards, and
been a consistent annual winner of Clios, EFFIEs, Obies and One Show
awards.