Top SVPs Join Grey Healthcare Group: Beverly Beaudoin, Senior DTP/DTC Specialist, and Steve Corwin, Renowned Oncology, Cardiovas

Top SVPs Join Grey Healthcare Group: Beverly Beaudoin, Senior
DTP/DTC Specialist, and Steve Corwin, Renowned Oncology, Cardiovascular and
Biotechnology Specialist
Proven Expertise in Integrated Business Building



NEW YORK, Feb 7  /PRNewswire/ -- Grey Healthcare Group (GHG), one of the
world's largest healthcare communications networks, added two important senior
executives to its roster: Beverly Beaudoin, SVP, General Manager of Avenue
Grey, and Steve Corwin, SVP, General Manager of Acute and Specialty Care
Brands, Grey Healthcare Group Advertising. They bring more than 45 years of
combined healthcare experience to the company, and will be focusing on business
development of domestic and international accounts within their specialties.

Beverly Beaudoin, SVP, General Manager, Avenue Grey

Beaudoin will be managing Avenue Grey, a company specializing in
patient-centered, integrated marketing programs for physicians, caregivers and
patients. She joins the company with a wealth of high-level experience in
management, direct-to-patient (DTP) and customer relationship marketing (CRM),
and a long track record at key agencies.

Prior to joining Avenue Grey, Beaudoin was Director, DTP/DTC for Lowe Bozell
McAdams, where she was responsible for growing the DTP/DTC business. In
addition to working on PapSure, an OB/GYN device, and the OTC launch of
Metrika's A1cNOW device for diabetes, she also oversaw the successful DTP
component of the Xolair launch, the first-in-class biologic for the treatment
of moderate to severe persistent allergic asthma. Prior to that, Beaudoin was
President and COO of Bigfoot Interactive, a direct e-CRM company.

Steve Corwin, SVP, General Manager, Acute and Specialty Care Brands

Corwin brings to GHG Advertising extensive experience in business development
and the creation of innovative strategies for pharmaceutical, biotechnology,
and diagnostic clients. He is responsible for developing the acute and
specialty care brand portfolio within GHG, maintaining a focus on oncology.

Prior to joining GHG Advertising, Corwin was a Principal at DeNova Healthcare
Communications, where he developed marketing, business development, and
communications programs for pharmaceutical and biotech companies. He also
developed medical center-based education programs for professional and patient
audiences. Before that he was Senior Vice President at McCann Erickson
Healthcare Worldwide, Regan Campbell Ward, focusing on anti-infective,
cardiovascular, and oncology brands.

"Grey Healthcare Group continues to enjoy double-digit growth, which is why we
are able to attract such great talent," said Jane Parker, President, Grey
Healthcare Group Advertising Worldwide. "We know that Beverly and Steve will
help make GHG's DTC/DTP and oncology, acute and specialty care brands even
stronger around the world."

Headquartered in New York, GHG comprises 10 companies with 42 offices in 16
countries. GHG provides an extensive array of integrated services in support of
brand acceleration and sales that include branding, advertising, CME, medical
education, DTC/DTP communications, managed markets, e-marketing, consumer
healthcare research, and contract sales.

Grey Healthcare Group is a wholly owned partner company of Grey Global Group
(NASDAQ:GREY), the world's seventh largest holding agency. 

DATASOURCE: Grey Healthcare Group



CONTACT:  Wendy Hauser, Dir., Corp. Comm., GHG Inc., [phone],





Web site:  http://www.ghgroup.com/ 

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