Global Traffic Network (NASDAQ:GNET)
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From Jun 2019 to Jun 2024
Global Traffic Network, Inc. (Nasdaq: GNET), a leading
provider of custom traffic and news reports to radio and television
stations outside the U.S., announced that it is expanding its technology
and broadcast capabilities to enable its product and service offerings
to reach the growing population of mobile phone consumers worldwide.
Global Traffic Network is developing the Mobile Traffic Network
Broadcast Platform and has filed for patent protection both domestically
and internationally. The platform includes passive alerting capability,
initially targeted for traffic, but having much broader applicability.
The GTN system will push traffic information, emergency alerts and other
audio messages to the consumer passively without any interaction with
the phone required from the consumer.
The technology generates information reports that reach the phone as an
audio message that automatically starts speaking to the consumer (much
like a ringtone) when information pertinent to that driver becomes
important. This eliminates the need for a driver to read a text message,
pre-plan or check a route before driving, or to touch or otherwise
interact with the phone to obtain information. Drivers can simply leave
home and rely on their phones to notify them automatically of any
pertinent information before the driver reaches a traffic problem.
Currently, all messaging delivered to handsets are sent to the phone in
a manner that requires the consumer to interact with the phone to get
review messages. This system changes the paradigm of how critical
informational messages, such as traffic, E-911, weather, etc. are
transmitted to consumer via mobile phones.
“This is a completely new way to communicate
traffic information and other alerts to the consumer. We anticipate that
the Mobile Traffic Network Broadcast Platform will not only generate new
revenue sources for our traffic broadcast business but from licensing
the technology into other market segments”,
said Bill Yde, CEO of Global Traffic Network.
The technology will support any speaker enabled phone that supports
JAVA, Brew, Symbian, Windows or Linux. Currently the technology is
compatible with approximately 96 % of all mobile phones worldwide.
George Ranallo, CEO of Summit Mobile and former Director of Consumer
Application Development at Sprint, has been contracted to spearhead
product development of the Mobile Traffic Network Broadcast Platform in
the US, Canada, Australia and Europe, where he will be creating new
product solutions and product awareness with mobile carriers,
infrastructure/enterprise providers and handset manufactures. “This
application not only has great potential for all of the mobile phone
companies worldwide but also has many other useful applications apart
from traffic” stated Ranallo. “I
am excited to help get this project off the ground. I believe that this
service can be one of the most widely utilized applications in the
mobile world. There are many LBS type systems available in the market
today, but the GTN application is the only one I know of that eliminates
the volume and cost restrictions that have prevented LBS and GPS
alerting systems from being commonplace. Passive alerting based on a
users location opens the door to a whole host of mobile applications and
services which, to date, have been cost prohibitive to develop and
support.”
Testing of the system is scheduled for spring 2008, with an anticipated
roll out of the product in late 2008. Information can be found at www.mobiletrafficnetwork.com.
About Global Traffic Network, Inc.
Global Traffic Network, Inc. (Nasdaq: GNET) is a leading provider of
custom traffic and news reports to radio and television stations outside
the U.S. The Company operates the largest traffic and news network in
Australia, operates seven traffic networks in Canada and has recently
commenced operations in the United Kingdom. In exchange for providing
custom traffic and news reports, television and radio stations provide
Global Traffic Network, Inc. with commercial airtime inventory that the
Company sells to advertisers. As a result, radio and television stations
incur no out-of -pocket costs when contracting to use Global Traffic
Network, Inc.’s services. For more
information, visit the Company’s website at www.GlobalTrafficNetwork.com.
This press release contains statements that constitute
forward-looking Statements. These statements reflect our current
views with respect to future events. These forward-looking
statements involve known and unknown risks, uncertainties and other
factors, including those discussed under the heading “Risk
Factors” and elsewhere in our annual report
10-K that may cause our actual results, performance or achievements to
be materially different from any future results, performances or
achievements anticipated or implied by these forward-looking statements.
These statements can be recognized by the use of words such as “may,”
“will,” “intend,”
“should,”
“could,” “can,”
“would,” “expect,”
“believe,” “estimate,”
“ predict,” “potential,”
“plan,” “is
designed to,” “target”
or the negative of these terms, and similar expressions. Among
other things, we can provide no assurance that a patent related to
Global Traffic Network Mobile Broadcast Platform will be granted or, if
granted, that it would not be successfully challenged by others or
invalidated. In addition, we cannot assure that our development
efforts will progress past the testing phase or that we will be able to
commercialize Mobile Traffic Network Broadcast Platform within expected
timeframes, if at all. We do not undertake to revise any forward-looking
statements to reflect future events or circumstances.