Glu Partners with HipSoft to Bring 2007 Breakout Casual Hit "Build-a-lot" to Mobile Phones

  
    
  
  
    
      Glu Mobile Inc. (Nasdaq:GLUU), a leading global publisher of mobile 
      games, today announced that it has signed a deal with HipSoft, a leading 
      developer of casual games, to bring the award winning casual game, 
      Build-a-lot to mobile phones. The agreement gives Glu multi-year, 
      exclusive rights to develop “Build-a-lot” 
      for the mobile platform and publish throughout North and Latin America.
    
    
      “‘Build-a-lot’ 
      was one of 2007’s most critically and 
      commercially successful online casual games. We are excited to build 
      upon the online title’s success with the 
      mobile game,” said Jill Braff, senior vice 
      president of global publishing, Glu. “Glu 
      brings a world-class development organization, strong marketing team and 
      deep carrier relationships to the partnership, and we look forward to 
      working with HipSoft’s creative team to 
      replicate the “Build-a-lot” 
      online hit on mobile.”
    
    
      The game allows players to tackle the housing market by renovating and 
      selling houses in a variety of neighborhoods. “Build-a-lot” 
      was named “Action/Arcade Game of the Year” 
      by Big Fish Games, “Strategy Game of the Year” 
      by RealArcade, and was nominated for the 2008 Interactive Achievement 
      Awards for “Downloadable Game of the Year.”
    
    
      “Glu is a natural partner for us to bring one 
      of our most highly successful games to the mobile phone,” 
      said Brian Goble, co-founder of HipSoft. “Build-a-lot 
      is a strategy game requiring a unique interface that will make the game 
      easy to learn and fun and exciting to play. That’s 
      why we’re excited to partner with Glu, a 
      company that has had many past successes of turning popular online games 
      to popular mobile games.”
    
    
      Build-a-lot will be coming to mobile phones in early 2009.
    
    
      For more information, visit www.glu.com.
    
    
      About Glu Mobile
    
    
      Glu (NASDAQ:GLUU) is a leading global publisher of mobile games. Its 
      portfolio of top-rated games includes original titles Super K.O. 
      Boxing!, Stranded and Brain Genius, and titles based on major brands 
      from partners including Atari, Activision, Konami, Harrah's, Hasbro, 
      Warner Bros., Microsoft, PlayFirst, PopCap Games, SEGA and Sony. Founded 
      in 2001, Glu is based in San Mateo, Calif. and has offices in London, 
      France, Germany, Spain, Italy, Sweden, Poland, Russia, Hong Kong, China, 
      Brazil, Chile, Canada and San Clemente, Calif. Consumers can find 
      high-quality, fresh entertainment created exclusively for their mobile 
      phones wherever they see the 'g' character logo or at www.glu.com.
    
    
      About HipSoft
    
    
      Founded in 2002 and located in Redmond, Washingon, HipSoft LLC is a 
      leading developer of casual games. HipSoft has developed a wide variety 
      of popular games including Flip Words, Ocean Express, Trivia Machine and 
      Build-a-lot. For more information please visit the HipSoft website at www.hipsoft.com.
    
    
      GLU MOBILE, GLU, SUPER K.O. BOXING!, STRANDED, BRAIN GENIUS and the 'g' 
      character logo are trademarks of Glu Mobile.