Fujifilm and Xerox Showcase Alliance in Photo Specialty Printing Market at PMA 2008

  
    
  
  
    
      FUJIFILM U.S.A, Inc. and Xerox Corporation (NYSE:XRX) will further 
      demonstrate how their alliance provides customers with integrated 
      software and printing solutions to create personalized photo specialty 
      merchandise at PMA 2008, the photo industry’s 
      largest annual trade show, January 31 to February 2, 2008 in Las Vegas.
    
    
      With a joint booth presence at PMA, Fujifilm and Xerox will showcase 
      their product offerings featuring Fujifilm’s 
      software and photofinishing workflow integration services and Xerox 
      branded printers, including the Xerox DocuColor® 
      252 Digital Color Printer/Copier and Xerox Phaser® 
      7760. The flagship Xerox iGen3® 
      110 Digital Production Press will also be center stage at the show 
      printing photo specialty applications. The companies will participate 
      together in the show’s “Visionaries 
      Panel” hosted by Fox Business Network anchor 
      Stuart Varney.
    
    
      Xerox and Fujifilm USA have collaborated to offer photo retailers and 
      professional photo labs a comprehensive set of printing solutions that, 
      using Fujifilm software and Xerox printing technology, make it easy for 
      consumers to make an array of specialty photo products from books, 
      calendars and trading cards, to school yearbooks and customized magnets. 
      The companies will further increase their collaboration on marketing 
      efforts, product development and education tools to help customers take 
      advantage of the burgeoning profit opportunities in the photo specialty 
      space.
    
    
      Consumer appetite for such products is growing quickly, according to 
      experts. A recent study by InfoTrends finds that the specialty photo 
      printing market is expected grow at a compound annual growth rate of 
      24.5 percent through 2010, reaching $800 million in revenues.
    
    
      “The photo specialty print market is exploding,” 
      said Quincy Allen, president, Xerox Production Systems Group. “We 
      are poised to be a leader in this space by pairing Fujifilm’s 
      vast knowledge and expertise of retail printing, workflow solutions and 
      consumer imaging needs with Xerox’s 
      market-leading on-demand publishing, digital technology and media 
      expertise. We’re passing along these benefits 
      to our customers to better meet growing consumer demand.”
    
    
      “Our collaborative strategy makes us uniquely 
      positioned in the marketplace,” said John 
      Meyer, vice president, Commercial Marketing, FUJIFILM U.S.A. “We 
      give photo retailers and photo labs – both 
      large and small – access to a new revenue 
      stream and the benefit of industry-leading know-how from two digital 
      leaders.”
    
    
      By incorporating a Fujifilm kiosk and a Xerox Phaser 7760 printer or 
      Xerox DocuColor 242/252/260 Digital Color Printer, retailers and 
      professional photo labs can produce items in house. Photo retailers can 
      also work with commercial print providers to create custom products on 
      the Xerox DocuColor 5000 /7000AP/8000AP Digital Press or Xerox iGen3. 
      Fujifilm incorporates its Imaging Intelligence technology to all of its 
      products, which is recognized as one of the best tools for color 
      refinement, red-eye reduction, and photographic-quality prints.
    
    
      For more information, visit www.fujifilmusa.com/pma 
      and www.xerox.com.
    
    
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      registered owners.