Nielsen Selects Rocket Fuel as Inaugural Member of Nielsen Preferred Platform Partner Program

Rocket Fuel Brings Programmatic Marketing Leadership and Moment Scoring™ to New Nielsen Program to Measure Digital Performance

Rocket Fuel (NASDAQ: FUEL), a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data scale to optimize marketing ROI for global agencies and enterprise marketers, today announced that it is now one of the inaugural members of the Nielsen Preferred Platform Partner Program.

“We are excited to welcome Rocket Fuel to our Preferred Platform Program given their ability to optimize for audiences and deliver performance metrics that deliver against our comprehensive total audience measurement framework,” said Andrew Feigenson, Managing Director of Digital, Nielsen.

“We're thrilled that Rocket Fuel is one of a select few companies chosen by Nielsen for its new program,” said Rocket Fuel’s interim CEO Monte Zweben. “Nielsen’s Preferred Partner Program is a terrific opportunity to expand Rocket Fuel’s relationship with Nielsen and to extend our market-leading, data-driven offerings to even more of Nielsen’s customers around the globe.”

Rocket Fuel uses Nielsen’s measurement for its digital campaign reporting by implementing tagging and campaign activation, and providing centralized campaign reporting. Rocket Fuel enables access to Nielsen Digital Ad Ratings (DAR), the industry-standard for digital campaign audience measurement.

Rocket Fuel can also optimize to reach targeted audiences at a higher rate than industry norms. Higher precision for audience targeting helps advertisers maximize the moment of influence, resulting in higher-performing campaigns.

Rocket Fuel will continue to work closely with Nielsen to incorporate additional Nielsen measurement over time that will help clients improve the effectiveness of their advertising campaigns and better sell their content. This may include measurement and solutions such as thousands of Nielsen and eXelate audience segments and Nielsen Digital Brand Effect.

Rocket Fuel is driving market-leading performance with Moment Scoring™ which uses Rocket Fuel’s massive Big Data architecture to access the most information yet anonymous data about an individual -- at a precise moment in time, while on a specific device, to determine how likely it is they will respond to the ad. Rocket Fuel Moment Scoring™ is a real-time calculation of moments of influence that optimizes programmatic decisions and learns how to improve them over the life of campaigns.

About Rocket Fuel

Rocket Fuel combines the science of Artificial Intelligence with the scale of Big Data to improve the effectiveness of programmatic marketing. Customers trust Rocket Fuel's Marketing That Learns™ to achieve brand and direct-response objectives in diverse industries across North America, Latin America, Europe, and APAC. With the acquisition of marketing technology firm [x+1] in September of 2014, Rocket Fuel now offers a complete programmatic marketing platform for the world's most innovative, always-on marketers. The platform includes data management, programmatic media-buying, site optimization, and predictive analytics capabilities that extend across a marketer's paid and owned channels, and personalize each customer interaction. Rocket Fuel operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol "FUEL." For more information, please visit http://www.rocketfuel.com or call 1-888-717-8873.

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Rocket FuelErica Jacobs, [e-mail]