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Share Name | Share Symbol | Market | Type |
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Rocket Fuel Inc. | NASDAQ:FUEL | NASDAQ | Common Stock |
Price Change | % Change | Share Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
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0.00 | 0.00% | 2.60 | 0.0001 | 2.59 | 0 | 01:00:00 |
Comprehensive Study Shows Strategic Design Decisions Can Increase Conversions, by More Than 600% in Some Verticals
Rocket Fuel (NASDAQ:FUEL), a leading provider of artificial intelligence (AI) advertising and marketing solutions for global agencies and brands, today announced the release of its Guide to Creative Optimization. The analysis quantifies the impact of specific design choices on conversion rates; by making strategic design decisions, marketers can increase conversion rates by more than 600% in some verticals.
The comprehensive study analyzed nearly 40,000 banner ads from 1,076 advertisers across 16 verticals, totaling 23.3 billion impressions served between November 2013 and June 2014. Researchers categorized ads to determine which elements played a role in engaging customer response according to the following criteria: background color, whether the ad was static or animated, animation length, call to action, presence of an advertiser logo, presence of people, and whether an ad’s message contained a special or limited-time offer.
“Rocket Fuel's Guide To Creative Optimization has achieved exactly what it set out to do, delivering a rare aggregation of insights into some of the most important verticals in business,” said Arthur Ceria, Executive Creative Director and Founder of Creative Feed. “It’s great to vet and be able to have this knowledge internally, but also to be able to apply this information to our clients' work. At the intersection of performance data and creativity lies opportunity, and it is extremely rare for a company to both find this knowledge, share it, and allow all of us to be better.”
“It's important to quantify the role design plays in the success of advertising campaigns,” said Robert Jones, Research Director at Rocket Fuel. “Using AI to put the right ad in front of the right person is only part of the equation. Our research illuminates how much of an ad's performance is due to controllable factors like background color or logo placement.”
Key findings of the study include:
In addition to findings pertinent across verticals, several vertical-specific insights were discovered to have high impact on conversions, including:
“Some might look at the data and conclude that it over-prescribes creative opportunities,” said Eric Porres, Rocket Fuel CMO. “But we think the opposite is true. The data illuminates what has worked well in the past, but it doesn’t limit the discovery of what might work in the future. One of the best benefits of programmatic is that it enables affordable and fast real-world testing of literally any idea or hypothesis you can imagine. It opens possibilities—it doesn’t close them.”
For more information and to review the full study, please visit http://info.rocketfuel.com/Programmatic-Creative-Guide.html.
Rocket Fuel does not make any warranty, representation, guarantee, express or implied, about the study. Any reliance on, or use of, the study results and/or this press release is at your own risk.
About Rocket Fuel
Rocket Fuel delivers a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence (AI) to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Latin America, Europe, and APAC. Customers trust Rocket Fuel’s Advertising That Learns® platform to achieve brand and direct-response objectives in diverse industries from luxury cars to financial services to retail. Rocket Fuel currently operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol “FUEL.” For more information, please visit http://www.rocketfuel.com or call 1-888-717-8873.
Rocket FuelKenya Hayes, 650-481-6178pr@rocketfuel.com
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