Media Alert: Rocket Fuel to Present on Political Digital Advertising at Street Fight Summit

Rocket Fuel (NASDAQ: FUEL), a leading Programmatic Marketing Platform provider, today announced its Director of Politics and Advocacy JC Medici will speak about political digital advertising at the Street Fight Summit in New York City on Tuesday, October 20.

Medici will participate on the panel “How Big Will Digital Media’s Gains Be in the 2016 Election?” scheduled for 1:20 p.m. local time. The session will explore how political advertising has evolved in the past four years, where local digital and mobile will likely occur; and what innovations are campaigns using to target voters.

The fifth annual Street Fight Summit explores the future of beacons, retail marketing, the changing programmatic landscape, investor focus areas, and the nascent battle in mobile. The conference will feature original benchmarking data with input from industry stakeholders and will showcase leading products and services for local businesses.

More details regarding the Street Fight event can be found at http://streetfightmag.com/street-fight-summit-2015-2/.

About Rocket Fuel

A leading Programmatic Marketing Platform provider, Rocket Fuel (NASDAQ: FUEL) offers brands, agencies, and platform partners managed services, as well as a SaaS-based Data Management Platform (DMP) and Demand Side Platform (DSP), to optimize performance, awareness, and lift across marketing objectives, channels and devices. By applying artificial intelligence at big data scale, Rocket Fuel’s Moment Scoring™ technology performs a real-time calculation of each ad opportunity based on a marketer’s goal to determine the likelihood a consumer will engage in a desired action. Moment Scoring goes beyond 1:1 marketing by learning to predict what marketing actions to take with a campaign at a precise moment in time, which results in a much more efficient use of marketing dollars. Rocket Fuel serves 96 of the Ad Age 100, three of the top five agency holding company trading desks, and partners with some of the world’s leading CRM platforms, marketing platforms and systems integrators. Headquartered in Redwood City, California, Rocket Fuel has more than 20 offices worldwide.

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Rocket FuelKristin Holloway, [e-mail]