Media Alert: Rocket Fuel to Present on AI & Big Data’s Role in Powering Digital Marketing at Collision & IBM ExperienceOne ...

Rocket Fuel (NASDAQ: FUEL), a leading programmatic media-buying platform provider that uses artificial intelligence (AI) at Big Data scale to improve marketing ROI for global agencies and enterprise marketers, today announced that the company is speaking at two upcoming conferences to share their perspective on the value of Big Data in powering digital marketing to improve campaign performance and better reach target customers.

Collision Conference

Collision is a new type of tech conference in the US, and is expected to attract 10,000 attendees. It is a sister event to the acclaimed Web Summit, which is one of Europe’s largest tech conferences, attracting over 20,000 attendees from around the world. Collision is designed as a meeting place for people who are both building the companies of tomorrow and managing the companies of today.

Rocket Fuel President Richard Frankel will share his expertise during a fireside chat with Caesar’s Palace CMO Tariq, entitled, “It’s the Data, Stupid,” highlighting the value of using AI and Big Data-powered media buying to dramatically improve campaign performance. The session will be held on Tuesday, May 5 at 2 p.m. on the main marketing stage.

Collision will take place on May 5-6 in Las Vegas, Nevada. More details regarding the event can be found at https://collisionconf.com/.

IBM Amplify 2015

Rocket Fuel is a sponsor of the IBM Amplify conference, a key conference for marketing, merchandising, ecommerce, sales, and customer service professionals. It is expected to attract 2,800 attendees.

Rocket Fuel’s VP of Enterprise Products, Bridget Bidlack, will present in a plenary session on “Leveraging a DMP and DSP to Connect with Your Customers at Every Touch Point.” During her session, Bidlack will share key insights on the power of intelligent digital marketing hubs to create a unified customer experience across paid and owned channels. The session will be held on May 12 at 1:30 p.m.

The IBM Amplify conference will take place on May 11-13 in San Diego, CA. More details regarding the event can be found at http://www-01.ibm.com/software/events/amplify/index.html.

A companion whitepaper on Rocket Fuel’s digital media buying process is also available at http://info.rocketfuel.com/Programmatic-Buying-Guide.html.

About Rocket Fuel

Rocket Fuel combines the science of artificial intelligence with the scale of Big Data to improve the effectiveness of programmatic marketing. Customers trust Rocket Fuel's Marketing That Learns® platform to achieve brand, direct-response and revenue objectives in diverse industries across North America, Latin America, Europe, and APAC. With the acquisition of marketing technology firm [x+1] in September 2014, Rocket Fuel now offers a complete digital marketing hub for the world's most innovative, always-on marketers and ad sellers. The hub includes data management, programmatic media-buying, site optimization, and predictive analytics capabilities that extend across paid and owned channels, and personalize customer interactions. Rocket Fuel operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol "FUEL." For more information, please visit http://www.rocketfuel.com or call 1-888-717-8873.

Rocket FuelKenya Hayes, [e-mail]