Media Alert: Rocket Fuel Supports Digiday Programmatic Summit With VIP Sponsorship

Rocket Fuel (NASDAQ:FUEL), a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data scale to optimize marketing ROI for global agencies and enterprise marketers, today announced that the company is sponsoring the upcoming Digiday Programmatic Summit to share industry best practices in the programmatic ad-buying process.

Digiday Programmatic Summit

Rocket Fuel is a VIP Dinner Sponsor at the Digiday Programmatic Summit. Brands, agencies, and publishers are expected to attend the summit to discuss the trends in the changing marketplace and how to prepare for the new landscape of buying and selling virtual inventory. The Digiday Programmatic Summit will take place on May 13-15 in Austin, TX. More details regarding the event can be found at http://digiday.com/event/digidayprogrammaticsummit2015/.

To learn more about Rocket Fuel’s AI and Big Data-powered media platform, the company recently published a whitepaper highlighting the programmatic ad-buying process entitled, “What’s Under the Hood of Programmatic?” which is available for free download at: http://info.rocketfuel.com/Under-The-Hood-Whitepaper.html.

About Rocket Fuel

Rocket Fuel combines the science of artificial intelligence with the scale of Big Data to improve the effectiveness of programmatic marketing. Customers trust Rocket Fuel's Marketing That Learns® platform to achieve brand, direct-response and revenue objectives in diverse industries across North America, Latin America, Europe, and APAC. With the acquisition of marketing technology firm [x+1] in September 2014, Rocket Fuel now offers a complete digital marketing hub for the world's most innovative, always-on marketers and ad sellers. The hub includes data management, programmatic media-buying, site optimization, and predictive analytics capabilities that extend across paid and owned channels, and personalize customer interactions. Rocket Fuel operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol "FUEL." For more information, please visit http://www.rocketfuel.com or call 1-888-717-8873.

Rocket FuelKenya Hayes, [e-mail]